Franchise Spotlight: Gyms
Gyms are one of the fastest growing businesses in the franchising arena, and analysis predicts they have a bright future ahead.
In the US, around 45 million adults have gym membership - approximately a staggering 14% of the entire population. Furthermore, gym franchises contribute $4 billion to the overall health and fitness industry, which equates to $34 billion. Excitingly, statistics show that fitness is one of the fastest growing sectors in the franchising arena.
Gym industry analysis
Whilst most franchises require some sort of management experience, a background in fitness is by no means a must. Gym businesses tend to suit those who are passionate about motivating and helping people achieve their fitness goals and believe in the importance of their business in the community.
Starting a gym from scratch can be hard work and risky. However, the beauty of a franchise is that you can lean on the tried and tested systems, training, marketing and support the brand has to offer. The recognized brand name also gives you a pre-existing customer base and will help draw in new customers.
The recent focus on health and fitness in America has led to a dramatic increase in gym membership. Campaigns and public initiatives have succeeded in shining a spotlight on the importance of exercise and wellbeing and the dangers of obesity and illnesses, such as diabetes.
Analysis shows this shift is more than just a trend or ‘fad’ and that fitness, as a lifestyle choice, is here to stay. Gym franchising, therefore, presents a robust and reliable business model that looks set for a bright, long term future.