Franchise Spotlight: Leisure
With more importance being placed on work-life balance, leisure and recreation is a sector that is successfully franchised and looks set to grow.
With industry trends showing an increase in the number of people looking for memorable experiences and prioritizing social activities over material purchases, the leisure and recreation industry is an exciting sector in which to franchise.
Following the 2020 health pandemic and the increased number of people working from home and socially isolated, leisure activities have become more highly valued - sporting activities, entertainment, hobbies and travel are higher on consumers’ wish lists for themselves and their children. This has gone hand in hand with a movement of people valuing a healthy work-life balance and family time.
Franchise opportunities are varied, from companies such as F45 and BodyBar offering franchisees the chance to run their own sports-based business to more creative leisure franchises like Créatif which is an arts studio experience aimed at families and art enthusiasts. For franchisees with a passion for beer, the Brass Tap Craft Beer Bar is an enticing prospect.
Leisure Industry Analysis
A franchise can be a great option for those who are keen to break into the leisure industry. Attitudes towards the leisure sector are changing as more people prioritize their spending in this area. That said, this is still a market which will feel the impact of changes in disposable income - another reason the support and guidance of an established brand name is important.
The leisure industry suits people with good communication skills and excellent customer service. The hours can be unsocial and will probably include evenings, weekends and holidays - so ensure you know what your preference is before beginning your research. Good people and management skills will be important and, for some franchises, a background and qualification in sports will be required. Most businesses, however, do offer comprehensive training for new franchisees.
With such a wide range of opportunities available for those looking to franchise in the leisure sector, and a culture of self-care booming, this is a sector with a healthy future.