Franchise Spotlight: Home Services
The rise in demand for home services has led to a wealth of franchise brands.
Home services cover a broad range of areas, from cleaning, renovations and gardening, to decorating, maintenance and repair – any work that relates to a residential property falls under this category. In 2018, statistics showed that the average American spent $9,081 on home services.
A decline in DIY skills, the increase of dual-income households coupled with less free time, the rising age of the population and the ease of online booking are just a few contributing factors that have led to these services being in such high demand. With this demand comes a host of franchise brands.
Home Services industry analysis
One of the many benefits of this sector is the repeat business. Providing you offer competitive prices and do a professional job, the likelihood is you’ll be asked back and furthermore, be recommend to the customer’s family and friends. This business model, therefore, offers great scalability. Be sure to do your research and assess the needs, competition and demographic in your local area.
Franchisees don’t necessarily need to have a background in a particular niche. You may be more interested in running a team and focusing on the management and operational side of the business. Good customer service and organizational skills, and an interest in the area though is a plus. Furthermore, the franchise brand will offer training, ongoing support, marketing assistance and a trusted brand name for you to capitalize on.
The rise of e-commerce and online shopping has hit the retail sector hard. However, home services have remained largely unaffected by this change, as it’s an area that requires personal skill and craftsmanship. The home services franchise sector offers a robust and reliable business model and looks set for a bright, long-term future.