Franchise Spotlight: Child’s Leisure
Franchising offers a robust business model in the fast-growing, competitive Child’s Leisure sector.
The market value of Children’s Entertainment Centers is predicted to exceed $15billion by 2026, making Child’s Leisure a sector worth investing in. With rising obesity rates and more emphasis in the media on the importance of supporting children’s mental and physical health, parents are looking to take advantage of the huge range of activities available, including sports, music, dance and art.
As more children begin to prioritise screen time over playtime, parents are growing increasingly keen to ensure their children are engaged in meaningful physical and creative activities - this became even more prevalent after the 2020 health pandemic which saw parents focus on supporting their children’s return to ‘normality’ in a bid to capitalize on opportunities for fun. More parents are also recognizing the benefits of encouraging social skills, healthy lifestyles and early development by complementing their children’s education with extra-curricular activities.
The revenue of the children’s fitness center franchise industry alone was over $300million in 2021 (Ibis World) and companies such as The Little Gym and Kinderdance have capitalized on this. Abrakadoodle offers children a wealth of opportunities to be creative with franchisees visiting schools and other community locations to provide art and design activities.
Child’s Leisure Industry Analysis
There is something for everyone in the Child’s Leisure industry - whether you are looking to work within the sports, creative arts or educational sectors, there is a franchise opportunity available. Although there will be relevant security checks which will need to be in place before working with children, most companies offer full training - so experience teaching children is not necessarily expected. Rather, good communication and organizational skills, alongside a passion for working with children, will be key.
Working with children is a hugely rewarding experience but franchisees will need to be prepared to work evenings, weekends and holidays to benefit from the time children are not in formal education settings. The hours can be long and hard work but for those enthusiastic about working with children, the child’s leisure sector can be both lucrative and rewarding.