Personal services are businesses aimed at individual consumers rather than companies. They cover a broad variety of services such as: dog grooming, therapy, business coaching, personal transportation, health care, online learning and more.

In 2019, statistics showed that personal services franchises in the US had an output of roughly $39.3 billion. As it’s such a diverse sector, there are lots of areas and franchise brands to choose from.

Personal services industry analysis

This is a highly rewarding sector to be a part of as it allows you to give back to a certain demographic. Franchisees should enjoy working with people, have an interest in the field and feel passionate about the role the franchise plays within the community.

Most personal services franchises are home-based and do not require a storefront.  Some businesses can be online or require you to travel to your clients. This means the hours are often flexible and suited to those eager to obtain a good work/life balance. Franchisees can enjoy being their own boss whilst benefiting from the training, marketing and support of the franchise brand.

As your business is you and your service, the start-up costs and overheads tend to be low. The price tags for these franchises are therefore typically lower than other sectors e.g. retail.  

Once you’ve identified your area of interest, these franchises tend to be easy to learn and offer great potential for growth.