Franchise Spotlight: Cards & Gifts
Analysis shows that card & gift franchises can be a great way to break into a competitive market.
The giving of gifts and cards is an age-old tradition. Whether it be a birthday, wedding, new home, baby or just a note to say thank you – we are always on the hunt for a special gift or card to let our loved ones know we care.
This busy and diverse sector means there are lots of franchise opportunities on offer.
Cards & Gifts industry analysis
This is an exciting and rewarding sector to be part of but it is also highly competitive. Therefore, tapping into the brand of a franchise can be a reliable and lucrative way to break into this industry, whilst still being your own boss.
Card & gift franchises offer both brick and mortar and e-commerce opportunities. Whilst the former benefits from footfall trade and allows you to build up a reputation and loyal customer base within the community, the latter offers low startup costs and overheads, and more flexible working hours.
Furthermore, e-commerce businesses have remained protected, and indeed thrived, during the 2020 pandemic. Be sure to do your research and assess your own needs and goals in order to obtain the right franchise for you and your success.
A franchise brand will give you access to quality stock, at discount prices, and offer marketing, training, ongoing support and a recognized brand name for you to capitalize on.
Immune to changing trends and economic downturns, the cards & gifts market is a robust industry to be part of, with a long-term, stable future.