A Wireless Home Lighting eCommerce Brand built around a simple, stylish, and patent-pending product line that gives homeowners a better way to light their spaces without wiring, drilling, or hiring a handyman. This company operates in the home décor market across the US and UK, offering wireless wall sconces, table lamps, bulbs, and accessories designed for buyers who want a cleaner home look without construction costs or complicated setup.
Their products are custom-made to the brand’s specifications and designs, which sets this company apart from generic marketplace listings and lower-quality competitors. The business has already gained strong traction in a short period, with 56 active SKUs, processes 6,000 - 10,000 orders per month, and maintains an average order value of $130. Their product quality and customer experience are reflected in a low 2–3% return rate, while recent chargebacks remain low at 0.33%.
With a 70% gross margin, the company has room to scale through paid ads, product launches, and customer retention campaigns. The founders negotiated vendor terms that support cash flow, while production lead times of 15–20 days help the team plan around campaigns and seasonal demand. DTC fulfillment is handled through a China-based 3PL, keeping the business fully remote and removing the need for a physical location.
Key Valuation Points
- Patent Pending Design
- 70% Gross Margin
- International Scope
- Up to 10,000 Monthly Order Volume
- $130 Average Order Value
- DTC Centric
- Multiple Sales Channel
- 130,000 Email Subs
The customer base is clear and proven, with women aged 35–60 making up the primary audience in the US and the UK. The brand has built an owned audience of more than 130,000 email and SMS subscribers, giving a buyer a strong base for product drops, bundles, retargeting, VIP offers, and repeat purchases.
Operations are already built to transfer cleanly to a buyer. The company has a remote team that includes 10 full-time employees, 4 independent full-time contractors, and 12 contractors, with most of the team based in Europe. Their staff handles creative production, editing, design, media buying, support, fulfillment coordination, inventory tracking, and customer service. SOPs, contracts, ad accounts, the Shopify store, Amazon and Faire accounts, domains, trademarks, patents, and the Notion workspace are included in the sale.
The business is not heavily dependent on the founders. Their current role is focused on team management, strategy, creative testing, and finances, with the founders working only 2–3 days per week. Daily workflows are handled by the existing team, and the seller is open to supporting a transition depending on the buyer and deal structure. Their market position is backed by protectable IP. The brand has utility and design patents pending with the USPTO, along with a registered utility design in Germany, and their products are made exclusively for the company based on their own specifications.
The growth opportunities are clear. A buyer can launch new wall sconce designs and shade variations already under consideration, expand Amazon and Faire, test TikTok more seriously, grow influencer unboxing campaigns, improve organic content, build retail or interior designer partnerships, and introduce a loyalty or subscription model.
