Transaction Details
Zero Goodwill! Buyer only pays a $20,000 acquisition fee plus inventory at cost to take over a brand new, fully built Wetzel's Pretzels bakery inside one of the busiest Walmart Supercenters in Cobb County!
The Seller spent over $500,000 on the buildout alone in 2025. That figure does not include the franchise fee, the extra equipment, the signage, the permits, or the training. Every piece of equipment is under a year old and still under warranty. You are not paying for any of it. You walk in and start selling on day one!
Structure: Sublease. The Seller retains the master lease with Walmart and the Wetzel's Pretzels franchise agreement. The Buyer operates the store under a sublease from the Seller.
Sublease Rent: $4,912 per month, plus 8% of sales.
The $4,912 base rent is set to cover the Seller's loan payment on the $500,000 buildout, which is the only reason the Buyer is able to take over this store for zero goodwill. The rent and the $20,000 acquisition fee are the absolute bottom line and are NON-NEGOTIABLE. This deal will not last long!
Key Financials
Monthly Sales: $25,000
Cost of Goods Sold: 28%
Franchise Royalty: 7% of sales
Marketing Fee: 1% of sales
Sublease Rent: $4,912 per month plus 8% of sales
Utilities and Property Insurance: $0. Walmart pays!
Franchise Term Remaining: Over 9 years, plus a 5 year extension option
Hours: Store is currently open only 11:30 AM to 7:00 PM. The employees dictate the limited hours, not the customers. To maximize sales, the store only needs to be open 12 hours a day, 9:00 AM to 9:00 PM, and add breakfast items for the morning Walmart shoppers. That is where the upside is!
Sales are being generated on a 7.5 hour day. The store is only open 11:30 AM to 7:00 PM because the Seller is out of state and cannot staff it. The Walmart is open and busy from early morning until late night. An Owner-Operator couple running 9 AM to 9 PM adds 60% more selling hours every single day, and captures the morning shoppers and the evening dinner crowd that this store is currently sending home empty-handed.
Is This You?
Are you a first-time buyer looking to be your own boss? Are you a couple looking to own and run a business together? Are you a stay-at-home parent whose kids have grown and are ready for your next chapter?
If so, this is the lowest cost of entry you will find for a national franchise inside a Walmart in Metro-Atlanta!
Simple to run. Hand-rolled pretzels, dogs, and drinks. No grill, no fryer, no complicated menu. Wetzel's provides full training and ongoing support.
A couple replaces the payroll. The store currently carries 8 employees (1 full time, 7 part time) to cover a 7.5 hour day. Two owners working the counter cover the full 12 hour day and keep that payroll in their own pocket.
Limited funds? This is the deal. No goodwill, no build-out risk, no contractor, no permit delay, no franchise fee to raise. $20,000 plus inventory puts you in business inside a Walmart Supercenter.
Brand new everything. Ovens, mixers, warmers, refrigeration, signage, and fixtures were all installed in 2025 and are still under warranty. Nothing to fix. Nothing to replace.
Be your own boss in Metro-Atlanta with a recognizable brand and Walmart's foot traffic delivered to your counter every day.
The Brand
Wetzel's Pretzels is a national franchise with approximately 500 locations and is aggressively expanding its store-within-a-store model inside Walmart Supercenters across the country, with dozens of new Walmart bakeries opening each year. This is a proven, corporate-backed concept, not an experiment. The Marietta location is one of the newest builds in the system.
Location
GUARANTEED over 6,000 customers PER DAY walk right past this store. That is about 2.2 MILLION potential customers every year! No billboard or marketing budget can buy 6,000 people a day walking past your counter.
The bakery sits inside the Walmart Supercenter itself, positioned to capture shoppers entering and exiting the store. You get Walmart's traffic every single day without paying a dime extra for it!
Cobb Parkway (US-41) is one of the busiest commercial corridors in Metro-Atlanta, and this Walmart is the anchor for a dense retail, residential, and employment trade area:
Lockheed Martin Marietta, one of the largest employers in Georgia with over 5,000 employees, is minutes away.
Dobbins Air Reserve Base, with over 2,500 full-time personnel and approximately 10,000 Guardsmen and Reservists, adjoins the Lockheed plant just down Cobb Parkway.
Colleges: Life University, Kennesaw State University Marietta Campus, Fortis College, and Lincoln College of Technology. Over 2,500 students and staff combined.
Schools: Powers Ferry, Sawyer Road, Allgood, West Side, A.L. Burruss, and Hickory Hills Elementary. Over 2,200 students and staff combined.
Hotels: Hilton Atlanta/Marietta Hotel and Conference Center, Wyndham Garden, Days Inn by Wyndham, Metro Extended Stay, Stanley House Inn, and Regency Inn and Suites.
Apartments: The Beacon, Crest at East Cobb, Bellingham, Augusta Commons, and Mill House.
Truist Park and The Battery Atlanta are a short drive south on Cobb Parkway.
The Market
Cobb County is approaching 800,000 residents and is the third most populous county in Georgia.
Median household income in Cobb County is over $102,000, about 33% higher than the state average.
Cobb County is one of the most educated counties in Georgia, with more than half of adults holding a bachelor's degree or higher.
Cobb County employment is projected to add over 4,500 new jobs every year through 2032, led by healthcare, aerospace and defense, technology, and logistics.
Cobb County unemployment sits around 3%, below both the state and national rate.
Who This Is Right For
A first-time buyer who wants a national brand with training and support behind them, without a half-million dollar build-out
A couple who wants to own a simple business, work it together, and keep the payroll for themselves
A stay-at-home parent whose kids are grown and who wants a simple, proven business to call their own
An existing operator who wants to add a turnkey Metro-Atlanta location for next to nothing
This is not a business to buy and ignore. The Seller already tried that from Birmingham. With no owner on site, there is a lot of product wastage right now, which is inflating the cost of goods and eating into margins. An Owner-Operator controlling production and tightening the ordering fixes that on day one. The money here is in the difference between how it is being run now and how you would run it.
Why This Deal Stands Out
Zero goodwill
Only $20,000 acquisition fee plus inventory
Over $500,000 brand new 2025 buildout, all under warranty
Inside a Walmart Supercenter in Metro-Atlanta
GUARANTEED over 6,000 customers per day walk past the store, about 2.2 million per year
National franchise with support
Walmart pays utilities and property insurance
Over 9 years remaining on the franchise term plus a 5 year option
Currently open only 11:30 to 7. Room to add 60% more selling hours immediately
Seller is out of state and needs an operator in place now
Next Steps
Please do NOT contact or speak with the employees. Visit as a regular customer only. The Seller will not move forward with any Buyer who approaches the staff.
Rent and acquisition fee are non-negotiable. This deal will not last long.
If interested, please call or text us anytime at (770) 664-9999 or email your full name and best contact number to [email protected]
