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Two Boutique Fitness Studios For The Price Of One For Sale

Milwaukee, Wisconsin, US
Asking Price:
$649,000 Furniture / Fixtures and Inventory / Stock included
Sales Revenue:
$1,212,675
Cash Flow:
$186,591

Take over 2 established boutique fitness studios that already run with an established management team.

Both studios have been operating for years under experienced on-site management, with the owner spending only 10 to 15% of time on-site and the rest on remote oversight and administration. Nearly 3 quarters of revenue is recurring through monthly memberships, giving a new owner a predictable base from day one. Owning both locations together is the real advantage: one management approach, one franchise relationship, shared marketing and programming, and 2 revenue streams instead of one, all within the same Wisconsin metro where these are the only studios of their kind under exclusive rights. One studio has consistently ranked among the top performers in its national system by membership. The seller always planned to exit after a set period to pursue other ventures, so this is a clean, well-run intentional handoff.

Highlights include:

  • 74% recurring revenue from automatic monthly memberships
  • 2 onsite management teams running daily operations
  • Exclusive territory rights with room to add licenses
  • Owner works semiabsentee, mostly remote and administrative
  • Ancillary income from retail and trainings

This may suit a semi-absentee investor, an existing boutique fitness operator expanding into a new market, or a hands-on entrepreneur ready to grow 2 studios under one roof.

Property Information

Real Estate:

Lease

Premises Details:

The sale includes 2 leased studio spaces within the same Wisconsin metro, each in a high-visibility mixed-use development surrounded by residential and retail activity. One location is a larger space that allows simultaneous classes and events plus full locker rooms that newer compact studios rarely offer. The second is situated in a town-center development that hosts community events throughout the year. Both buildouts are fully finished and operational. All equipment, fixtures, and furnishings used in the business transfer with the sale, and FF&E is included. Both leases run for several more years and are assignable to a buyer.

Business Operation

Expansion Potential:

Several realistic levers are available to a new owner. One studio was recently removed from a third-party class-booking platform, so reactivating that distribution channel could recover an estimated $2K to $3K in incremental monthly revenue based on prior performance. The territory also allows for adding licenses across the broader Wisconsin metro and state, where these are currently the only studios of their kind under exclusive rights. Beyond that, hiring a dedicated part-time marketing person to expand grassroots outreach, build corporate wellness and workplace partnerships, and manage the digital marketing vendor could lift lead generation and membership growth. The larger location creates room to broaden the class schedule and expand specialty events without disrupting regular sessions.

Reasons for selling:

Owner is pursuing other ventures.

Employees:
60
Years established:
2020

Franchise Information

Franchise opportunity:

Franchise Resale

Other Information

Support & training:

The franchisor provides ongoing training and operational support, delivered largely through individualized one-on-one onboarding sessions plus weekly and monthly meetings covering instruction, sales, marketing, and operations. Each studio is assigned a Regional Director who provides virtual guidance and 2 on-site visits annually. The seller will provide comprehensive transition support for up to 3 months, with roughly 60 hours in month 1, 30 in month 2, and 10 in month 3, covering systems, daily operations, and business management. The seller is also open to continuing bookkeeping and payroll under a separate month-to-month agreement.

Furniture / Fixtures value:
$135,000 - included in the asking price
Inventory / Stock value:
$16,000 - included in the asking price
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