Overview
This is a premium online supplement brand focused on healthy aging, energy, cellular health, and longevity. The core product is a high-purity NMN capsule offering, sold in 30, 60, and 90-count formats with both one-time and subscription options. The brand has full trademark protection, recurring customer demand, and recent product testing supporting purity and dosage claims.
Asking Price: £21M
TTM Revenue: £18M
TTM Profit: £5.5M
Industry: Ecommerce / Health & Wellness Supplements
Gross Margin: 79.87%
Avg. Net Margin: 35.44%
AOV: £34.88
LTV: £93.00
Repeat Revenue: 58% returning customers
Refund / Return Rate: 0.70%
Turnkey: Yes
Online: Yes
Inventory / FF&E: Inventory expected to be included; FF&E not specified
Founded: July 2023
Customer Geography: Primarily UK customers; currently expanding into the US market
Sales Channels: TikTok Shop and Shopify DTC
Growth Opportunities
Key growth levers include expansion into new international markets, broader marketplace distribution, stronger organic social, educational content, affiliates, partnerships, subscriptions, and new paid traffic sources. Current traffic is driven mainly by Meta, Google, TikTok Shop, TikTok ads, and email, with average ad spend around £400K/month, suggesting meaningful scale already exists.
