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Turnkey Cold Plunge And Recovery Studio In Pasadena For Sale

Pasadena, California - South, US
Asking Price:
$200,000 Furniture / Fixtures included
Sales Revenue:
$250K - $500K
Cash Flow:
On request

A fully built-out, premium recovery and wellness studio in one of Pasadena's most walkable, high-traffic retail corridors. Everything is in place: equipment, build-out, brand, website, booking system, and customer base. A new owner can take over and operate from day one.

The approximately 2,000 sq ft studio offers the full menu of services today's wellness consumer is looking for: cold plunge, infrared sauna, red light therapy, compression therapy, lymphatic drainage, massage therapy, and a boutique wellness café and coffee shop. Each service is a separate revenue stream, and the model is built around recurring bi-weekly memberships, supported by day passes, session packs, and premium add-on services.

Highlights:

– Over $350,000 in equipment, furniture, and leasehold improvements, representing replacement cost well above the asking price
– Recurring membership revenue with auto-billing through an established booking platform
– Polished, recognizable brand with professional website, marketing assets, and sales funnels already built
– Customer and lead database of 2,600+ local contacts
– Long-term lease in place with favorable terms (assignment subject to landlord approval)
– Affluent, health-conscious surrounding demographic with strong daily foot traffic

Ideal for an owner-operator, wellness practitioner, chiropractor, physical therapist, med spa, or gym operator looking to add a recovery offering without the 12+ months and heavy capital required to build one from scratch. There is significant upside for a hands-on operator focused on membership growth, corporate wellness partnerships, and local marketing.

Operating near breakeven, growing monthly revenue, with a clear path to profitability for an owner-operator.

This is an asset sale. Full financials, the asset schedule, and a pro forma are available to qualified buyers after they sign an NDA.

Property Information

Real Estate:

Lease

Lease Terms:

Long-term lease with a term running through 2035, recently renegotiated with the landlord. The new terms cut monthly occupancy costs by roughly 28%, a reduction of about $46,000 a year. Approximately 2,011 sq ft of ground-floor retail. Full lease terms, including monthly rent and escalations, are available to qualified buyers after signing an NDA. Assignment to a new owner is subject to landlord approval and standard tenant qualifications.

Leasehold Rent:

$96,000 per annum

Location:

Prime ground-floor retail on Colorado Boulevard in Pasadena, steps from Old Pasadena and next door to Urth Caffé, one of the highest-traffic cafés in the area. Strong daily foot traffic, excellent street visibility, and a surrounding customer base that is affluent, health-conscious, and highly educated. Easy access from the 210 and 134 freeways, with convenient parking nearby. The area draws residents, Caltech and Art Center students, professionals, and visitors from across the San Gabriel Valley.

Premises Details:

Approximately 2,011 sq ft ground-floor suite with a complete, high-end build-out, fully operational and ready for a new owner on day one. The space includes a cold plunge area, infrared sauna, red light therapy, compression and lymphatic drainage stations, private treatment room(s) for massage, a lounge and reception area, and a boutique wellness café with counter and equipment. There is over $350,000 invested in equipment, furniture, and leasehold improvements. The premises are leased under a long-term lease running through 2035 at a recently reduced rental rate. Assignment is subject to landlord approval.

Business Operation

Management type:
This business has absentee ownership.
Expansion Potential:

Significant upside for an owner-operator. Near-term levers include:

– Dedicated membership sales and local marketing
– Corporate wellness partnerships with nearby employers, Caltech, and medical offices
– Partnerships with gyms, run clubs, sports teams, and physical therapists
– Higher-margin add-on services such as IV therapy, assisted stretch, or body composition scans
– Expanded retail and café offerings

The brand, website, booking system, and marketing funnels are built to support a second location once this one is optimized.

Competition / Market:

Recovery and wellness is one of the fastest-growing categories in fitness. Pasadena has a mix of single-modality studios and franchise recovery concepts. This business sets itself apart by offering the full recovery stack under one roof: cold plunge, infrared sauna, red light, compression, lymphatic drainage, and massage, combined with a café, so members can do a complete session in one visit instead of going to several providers. Membership pricing is competitive with franchise alternatives, and there are no franchise fees or royalties, which gives an independent owner a meaningful margin advantage.

Reasons for selling:

The owners are multi-business investor-operators with other ventures that need their time, including an out-of-state base. This business has never had a dedicated full-time owner-operator on site. We're selling to someone who can give it the day-to-day focus it deserves. The build-out, brand, systems, and customer base are all in place. What's missing is an owner in the building every day.

Employees:
3
Years established:
7

Other Information

Support & training:

Will offer full support and training for up to 60 days

Furniture / Fixtures value:
$181,139 - included in the asking price
Website:
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