In the Eastern region of the U.S. where this successful company calls home, 3 of the nation’s Top 10 powersports dealers also chose the area – for good reasons. The growing business is situated within the largest retail region in the country for off-road products and it's no wonder why: The area is brimming with many salt of the earth, blue collar workers and farmers who truly live by the adage: work hard, play hard.
Customers have proven their love for off-road recreation is not limited by the state of the economy, as this business has grown steadily over the last 20 years despite multiple recessions, a government shutdown, supply chain challenges, and highly variable interest rates. During 2008, the company remained successful.
The average customer buying an ATV will spend anywhere from $2,800-$30,000 depending on if they need something as small as a youth quad or as big as a side-by-side. Many customers spend up to an additional $5,000 on accessories at the time of purchase, which the company stocks on hand to capture the revenue. Once a customer buys an ATV or motorcycle, they often become customers for life. During the life of the machine, the customer also requires maintenance services and items such as protective gear, oil, filters, etc.—all high-margin items.
While local competition exists, this nationally-ranked company has no issue standing out from the local crowd. This is in large part thanks to their sales team and consistent customer service approach.
While the business has grown steadily on its own, an even higher spike in growth trajectory could be easily achieved with the addition of new product lines and new physical space to house larger equipment, (already underway – see below). Off-road vehicle enthusiasts in this area continue to grow, and the land areas designated for this type of recreation are expanding as well.
The owner is choosing to sell at this time to focus on other existing business ventures closer to his home as he approaches retirement. This business truly presents an exciting opportunity for a new owner to lead a growing, recession-proof, turnkey business that's also, simply put - a LOT of fun.
For more information including full financials, a video Q&A with the owner, SWOT analysis and more, please visit the GoExio site and locate the listing to sign an electronic NDA and unlock the private details.
