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Sustainable Clothing Brand For Sale

London, UK
Asking Price:
£30,000 Furniture / Fixtures and Inventory / Stock included
Sales Revenue:
£65,000
Cash Flow:
Under £50K

Heiko Clothing (www.heikoclothing.com) was founded as a lifestyle business in early lockdown, with the aim of providing sustainable clothing to those looking to transition from fast fashion to affordable, sustainable clothing.

The owners purchased a number of designs from independent designers and artists as well as designing their own (all with a strong environmental theme). The designs are then applied via a professional Textjet Echo DTG printer to sustainable cotton garments. Using a DTG printer ensures high-quality, durable prints and offers a more efficient process than screen printing, with benefits like cost and time saving, efficient production, and the requirement of only a single operator per machine.

Products produced include organic sweatshirts and t-shirts, tote bags and eco-accessories, with tote bags accounting for around 50% of sales and organic t-shirts 40% of sales. Marketing channels are primarily Etsy and its own website, with other channels including Depop, Wearth (an ethical marketplace) and occasional wholesale orders.

In 2021, the business generated sales of £65,000 and a gross profit of £35,000. Sales have been successfully targeted towards a younger audience, with over 60% of purchasers aged under 30 and also strongly weighted toward a female audience (77% of sales). At this level of activity the vendor works around 40 hours per week.

There are significant opportunities for growth include further development of the social media accounts (currently 12.5k Instagram followers), a more comprehensive advertising budget and exploration of partnerships with brick and mortar retail and wholesale opportunities.

Heiko Clothing currently operates from a leased studio but can be easily relocated by someone wishing to work from home, with a spare room / garage available. All the required equipment forms part of the sale, including the DTG printer, a heat press, laptop and some stock (total asset value c £12k).

Having developed the business beyond a size that is manageable in conjunction with the vendor’s career, it is being marketed for sale to allow a new owner to take it through its next phase of growth.

The guide price for assets and goodwill is £30,000 and the vendor is happy to provide appropriate handover support, including some training on how to use the equipment if required.

Other Information

Furniture / Fixtures value:
£12,000 - included in the asking price
Home based:
This business can be run from home.
Relocatable:
This business can be relocated.

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