The company provides omnichannel attribution & optimization subscription software service that quantifies, maximizes, and communicates comprehensive media performance results with up to real-time marketing intelligence, all available through an advanced online portal.
Key Aspects
• Expertise to perform services for both individual end clients and business media and marketing companies
• Scalable business model with a compound annual growth rate (CAGR) in revenue of 61% since 2020
• Subscription model offers high margins for growth and recurring revenue
• Advanced software in use to support all media performance measurements as outdated modes become obsolete
• Long-term multi-year contracts in place with a repeat client base
• Provides automated DMA-level (all 210 Nielsen markets) & location/store omnichannel attribution modeling to generate high quality, efficient and cost-effective platform delivery
• Supports on-demand media performance reporting
Opportunities
• Augment the existing platform to accommodate streaming reporting in real time for daily sales optimizations
• Utilize the existing engine for database support for all direct responses to media and marketing tactics
• Work with data analytics and IT companies that lack omnichannel attribution and optimization capabilities
• Ability to support broad SaaS programs with increased sales, service capabilities, and marketing
Current Markets
• The company provides a complete range of marketing intelligence services to a wide client base that includes legacy Fortune 500 businesses to small marketing agencies.
Real Estate
• The company operates 100% remotely. A mailing address for administrative and website optimization purposes is maintained.
Shareholder Objectives
• The sole owner would like to make an eventual full exit after a negotiable transition period. Ownership is open to various deal structures to facilitate a transaction
