Subscription-Based iOS Utility App | High LTV Mobile SaaS Asset
Deal ID: SNMG82
Overview
A profitable iOS utility app designed for ease-of-use, targeting an underserved and highly monetizable older demographic seeking simple device optimization solutions. The platform delivers storage cleaning and performance enhancement through a streamlined interface, driving strong engagement and retention. With top-tier App Store rankings, 4.4-star ratings across 46K+ reviews, and a loyal subscriber base, the business has established a defensible position within a competitive category. The app operates on a subscription model with predictable recurring revenue and minimal technical overhead, as it runs without backend infrastructure. Proprietary scanning and duplicate detection algorithms enhance performance and user experience, supporting strong lifetime value metrics across global markets.
Industry: Mobile Apps / SaaS (Consumer Utility)
Type: Subscription-Based iOS Application
Asking Price: $12M
TTM Revenue: $4.7M
TTM EBITDA: $1.7M
Subscribers: 15K+ Paid Users
Monthly Recurring Revenue (MRR): $390K
User Ratings: 4.4 Stars (46K+ reviews)
LTV: $100–$150
CAC: $30–$50
Growth: 84% EBITDA growth YoY
Tech Stack: Swift (UIKit), no backend infrastructure
Operations: ~20–30 hours/week (low owner involvement)
Turnkey: Yes
Online: Fully digital platform
Years in Business: Several years (established)
Growth Opportunities
Significant upside exists through scaling paid acquisition across additional channels such as Apple Search Ads and Meta, as well as geographic expansion in high-LTV regions. Product expansion, pricing optimization, and feature bundling can further increase ARPU. With only ~20–30 hours/week of owner involvement, operational leverage remains high, offering a pathway toward a more passive ownership structure.
Exit Advisor Takeaway
This opportunity combines strong unit economics (LTV ~$100–$150 vs. CAC $30–$50) with high-margin recurring revenue (~37% EBITDA margin calculated) and a modest 6.79x EBITDA multiple. The established subscriber base (~15K+ paying users) and ~$390K monthly recurring revenue provide stability and visibility. With proven acquisition channels and scalable infrastructure, the asset is well-suited for buyers seeking a turnkey, high-growth, and capital-efficient mobile SaaS platform.
