The company is a quarterly subscription service business. The company refills planters and window boxes with seasonal, living arrangements in the Metropolitan area in which it is based.
Key Aspects
• Specialized organization focused on providing seasonal floral arrangements for window boxes and planters
• Streamlined and convenient sales processes allow for easy onboarding and enjoyable customer experience
• Tightly standardized production processes allow for scalability, consistent quality, transparent pricing, and predictable gross margins
• Outstanding customer loyalty, as demonstrated by 89% YOY retention rate and 4.9-star average Google review
Opportunities
• Expand geographically into new metro areas in the Eastern and Midwestern United States
• Expand through franchising to existing but underserved markets across the United States
• Vertical integration through growing, wholesaling, retail, and brokering
• Horizontal integration through landscape design and build, floral event styling, and brokering
• Poised for an influx of growth capital with a 2022 LTV ratio of 12:1
Headquartered
• Northeast United States
Current Markets
• The company currently serves residents and commercial businesses seeking floral arrangements in its area of operation
Real Estate
• The company operates from a 10,000 square foot facility leased from an affiliated entity. Approximately 3,000 square feet is office space with the remainder serving as a warehouse. The company facility is on 2.5 acres of land. The property is available for sale as part of the transaction.
Shareholder Objectives
• The company is fully owned by two shareholders who seek to financially diversify and pursue other opportunities. Both owners are in agreement with the sale of the company and are open to a variety of deal structures.
