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The Sellers quickly became successful after purchasing the business in 2017. She took on the creative side while he the sales, and business strategy side. Her creativity won awards and recognition while he landed jobs with home builders and built relationships with top realtors who understood the value of staging and making sure each listing showed well. The Company website is an extension of the quality of work; well laid out, attractive and highly informative. But it’s also a practical tool to bring in new business.
Services include staging vacant or new model homes (where buyers could purchase the property and the statement making home décor; Design consulting, Holiday decorating and working with property owners to refresh and declutter homes in preparation for sale. COVID restrictions have temporarily suspended the last two services. Working with online real estate concierge companies has also created new opportunities. Those companies front the costs of minor renovations and staging and recover fees from escrow at closing.
Real Estate Industry Statistics are compelling:
• Sales – 85% of staged homes sell for 5-23% over the asking price.
• After investing in Home Staging – homes sell faster. Staged homes have an average time on market of just 23 days.
• ROI - with an average of 1% of the selling price invested in Home Staging, approx. 75% of sellers saw an average of 5%-15% over asking price realized.
Inventory is valued at $140,000 at trade cost. A detailed list of household furniture, accessories, decor and artwork, along with FF&E will be provided to qualified buyers. Business website and Inventory control software with a barcode system for furnishings, artwork, rugs etc., is included.
NDA is required {Link above} to secure comprehensive Confidential Information Memorandum (CIM) crafted by ProNova Partners.