WebsiteClosers® presents a Proprietary Sports Intelligence Business that has turned years of sports research into a subscription brand serving data-driven fans since 2022. This company built their own intelligence engine on 25 years+ of historical sports data, using statistical modeling, simulations, and automated pattern discovery to produce evidence-based recommendations across 8 leagues, including the NFL, NBA, MLB, NHL, college football and basketball, WNBA, and CFL. Most models only look for what they are told to find. These surfaces patterns nobody thought to look for and holds back a pick when the evidence falls short.
Key Valuation Points
- 4 Years of Operating History
- 25+ Years of Sports Data
- Proprietary Intelligence Platform
- 83 Active Recurring Subscribers
- 36% YoY Recurring Growth
- $55.41 Avg. Order Value
- 19,112 Email Database
- 1,352 Orders Annually
- 1,230 Registered Users
- 61% Repeat Purchase Rate
Their revenue model runs on VIP memberships sold as daily, weekend, monthly, and yearly plans, with customers steadily moving from one-time passes to auto-renewing subscriptions. Active recurring subscribers grew 36% YoY, from 61 to 83, while monthly recurring revenue climbed 18% to $5,518. Yearly members rose from 17 to 30, and 36% to 40% of daily pass buyers go on to subscribe. Over the last 12 months, the business processed 1,352 orders from 197 paying customers, with an average spend of $354 per customer and 61% of repeat buyers.
The platform publicly tracks every published pick and is covered by an active, independent CPA verification engagement. Customer acquisition comes mainly from owned and organic channels rather than paid ads. An email list of 19,112 subscribers, 1,230 registered users, organic search, a blog, an Instagram audience of about 1,250, and 3 fully automated free-to-play contests feed a trust-based funnel that moves visitors toward paid VIP plans.
Operations are lean, debt-free, and largely automated, with no inventory and fewer than 5 support inquiries a day. Billing, member access, contests, and standings run on their own, along with much of the intelligence workflow, leaving the founder about 25 - 35 hours a week, mostly spent reviewing and approving final picks. A part-time web developer and a project-based data scientist under an IP assignment agreement are both willing to stay on, and the seller offers 30 - 60 days of transition support plus a non-compete.
Growth opportunities are wide open for a buyer with marketing reach or an existing technology stack. Converting more of the email list into recurring members, launching a dedicated mobile app, and rolling out the AI sports research assistant already in development would increase subscription revenue. Paid advertising remains untested, and affiliate tracking software is already in place for influencer and referral programs. Player-level intelligence is running for NFL players and could expand into fantasy sports, while prediction-market intelligence has been tested on live data, ready to become a product. Enterprise and API licensing to sports media and data providers opens a separate revenue line, and the recent WNBA and CFL coverage helps smooth out the summer slowdown.
This brand represents an exceptional acquisition opportunity for strategic buyers seeking to scale a consumer-focused business with a unique sports intelligence platform. Contact WebsiteClosers® today to explore this extraordinary business opportunity and unlock its untapped potential.
CODE NAME: Project Northstar
WC 4126
