Founded more than 10 years ago, the company specializes in providing SaaS and marketing services to the Self-Storage industry. With an in-house team of experts, it offers digital marketing, website design, SEO, and software technologies tailored for self-storage companies and collaborates with self-storage businesses to facilitate their growth by offering digital marketing expertise and self-storage tools.
In 2023, the company has achieved $3.5m in sales, with $3.0m (84%) in monthly recurring revenue (auto-paid MRR with no AR). In 2022, total sales were $3.2m and the Seller Discretionary Earnings (SDE) was around $765k. Based on the management projections, it is expected that the company’s total sales will reach $4.2m by the end of 2024, with $3.5m in MRR – this represents a +18%, and +19% year-on-year increase, respectively.
MRR derived from SaaS represents 70% of total revenue, and Search Engine Optimization (SEO) services represent 30% of total revenues (as of Aug 2023).
A notable product in their portfolio is their proprietary API, one of the first integrated move-in software platforms that optimizes revenue, rental security, and facility visibility. The company’s innovative solutions have earned them the 2021 and 2023 ISS Best of Business Most Innovative Product Award and recognition as Best Marketing Services. They are also a licensed Google Partner.
Team: The company is led by the 2 principals and is supported by a Director of Operations who oversees a management team of 11 and their 20 staff. There are 34 resources in total.
Services and Clients:
• Proprietary Online Rental Suite and Directory
• Pinnacle Progressive Design
• Market IntelTM
• Performance DashboardTM
• Digital Marketing that includes SEO, Digital Advertising (PPC), Dynamic Listings, Social Media, Google Business Profile, and Reputation Manager
The company's clients/locations exceed 1,400, primarily concentrated in North America. Most of their revenue, comes from MRR, while the remaining portion is derived from one-time setup and development fees. Client retention is consistently high, currently surpassing 99%, due to long-term monthly contracts, resulting in minimal client churn.
Transition Support: The current ownership is amenable to negotiating the transition structure to ensure a smooth handover.
Reason for Selling: The owners are planning for retirement and seeking the right buyer as part of their succession plan.
Competitive Landscape: The company boasts a range of competitive advantages in the self-storage industry. They introduced a pioneering fully integrated move-in software, eliminating the need for human interaction during rentals. With advanced biometric verification and access to a prominent ID database, they ensure secure identity confirmation. Proprietary coding enables clients to monitor real-time competitor pricing, while their effective SEO strategies drive increased website traffic, enhancing revenue potential. Moreover, the company offers a unique move-in e-commerce platform with full shopping cart technology, streamlining rentals and capturing abandoned bookings, setting them apart in the industry.
The company introduced a pioneering fully integrated move-in software, eliminating the need for human interaction during rentals. With advanced biometric verification and access to a prominent ID database, they ensure secure identity confirmation. Proprietary coding enables clients to monitor real-time competitor pricing, while their effective SEO strategies drive increased website traffic, enhancing revenue potential. There is also a move-in e-commerce platform with full shopping cart technology.
