Established over 30 years, this manufacturer and wholesale distributor of specialty packaging and decorative products is based in the northeastern United States. The business has operated for more than 20 years under the same owner, who is retiring.
The company serves its larger wholesale and reseller customers directly and through two e-commerce channels. The e-commerce stores serve both small and home-based businesses as well as wholesale accounts. Online sales, including store orders from wholesale accounts, represent about 25% of 2025 revenue, up from about 17% in 2024.
Key Assets
- Customer base: The loyal customer base includes about 390 active wholesale accounts who bought in 2024 or 2025. Their sales produced over 80% of revenue during that period. In addition, over 1,500 other customers ordered online in the same two years and produced about 18%; most of these are small and home-based businesses buying in small amounts. Individual consumers represent less than 5% of revenue. The largest customer has been loyal for over 20 years and accounts for about 15% of revenue.
- Customer retention: In 2025, over 90% of revenue produced by wholesale customers came from accounts that also bought in 2024. About 90 percent of accounts producing $2,000 or more a year reorder the next year.
- Geography: About 72 percent of wholesale revenue ships to the Northeast, more than half of it to New England. Online buyers are national.
- Online sales growth: Online revenue rose 52 percent from 2024 to 2025.
- Advertising: Paid advertising on Google and Microsoft is tracked by channel. The advertising and analytics accounts and their history transfer with the business.
- Competitive Advantage: Customers choose the company for quality, price, service, and fast turnaround. In 2025, 83 percent of online orders shipped the same day or the next day.
- Shipping Convenience: Wholesale customers can order early and set a ship date, and are invoiced only when goods ship.
- Experienced, tenured Staff: 19 people on payroll, including the owner. Most work part-time and three work 30 or more hours a week. Five employees have more than ten years of continuous service.
- Suppliers: The company uses both domestic and imported suppliers, and retains the documented cost history by vendor.
- Asset Light: Production is mostly hand assembly, with low ongoing capital needs.
- Inventory: About $750,000 at cost transfers with the business.
Seasonality and Working Capital
About 90 percent of revenue comes in the second half of the year. The company builds inventory through the spring and summer, operates at a loss in the first half, and draws on its line of credit to fund operating cash flow during the build, repaying it during the selling season. A buyer needs the capital to fund this cycle each year.
Transaction structure
- Asset sale: inventory at cost, based on a physical count at closing, plus equipment and goodwill.
- Real estate: Available separately, as above.
- Transition: the owner will provide a reasonable transition and training period.
- Seller financing: not preferred; may be considered.
- Reason for sale: owner retirement.
