Let’s get this out on the table right up front: Halloween is absolutely HUGE in the United States today. Not only is it one of the most popular and universally celebrated holidays on the calendar, it’s also the holiday where consumers spend the most on their celebrations (short of Christmas, of course).
So, as a business that’s always looking for new and creative ways to build buzz and draw in new customers, you can’t afford to overlook all the interesting ways you can incorporate Halloween into your marketing plan.
Plus, it’s a lot of fun!
Get into the spirit
Halloween is especially fun because everyone who gets into it has a chance to look and act a little silly, scary, or sexy, without being considered weird. It’s one day out of the year where we’re supposed to look strange.
So, get into the spirit! Decorate the store or office with seasonal décor or spooky themes. Have your employees dress up on Halloween, and even on the days leading up to it.
What’s great about joining the celebrations in this way is that customers instantly relate to and appreciate when people are obviously enjoying their job. When the fellow at the cash register is wishing you a good day through a set of plastic vampire teeth after ringing you up, you can’t help but smile. And that good feeling can translate to more and better business down the road.
While this may not be practical for every type of business, based on location and other factors, if your office or storefront is normally able to welcome visitors, then you should welcome trick-or-treaters on Halloween.
Make sure there are signs outside that make it obvious you want the kids to come in, and decorate your entranceway and lobby appropriately. Have someone inside in charge of the candy bowl to make sure everyone gets a fair share, and to greet the kids with a warm smile.
This is great for two reasons: it’s fun and easy, with plenty of goodwill generated; and it gets people inside your store or office, including the parents that are keeping an eye on their kids. Take advantage of this by offering some treats for the parents as well. Perhaps a special coupon or offer exclusively for trick-or-treaters?
Create a haunted trail
Take the trick-or-treating suggestions above a step further by coordinating with other non-competing businesses in the neighborhood that will also welcome the kids on Halloween. Have the kids carry a card from one business to the next and if they get all the holes punched, they’re entered into a drawing for a bigger prize.
Not only does this give the kids and their parents even more reason to visit while they’re making their rounds, you’ll also benefit from the advertising efforts of several other businesses in bringing people around that day.
Move your plans online too
Halloween is highly visual, between the decorations and the costumes. Use your website and social media to join the fun too by setting up a photo contest for best costume, best haunted house, or another theme that resonates in your area. Ask website visitors and followers to vote on how you decorate your store or what costume your owner wears this year.
Make sure you take plenty of pictures and/or videos throughout the day on Halloween as kids in costume are coming in and out and interacting with your costumed employees. This kind of fun creates great engagement opportunities for customers and prospects who find you online.
What other fun and interesting Halloween marketing ideas have you used?