For sale is an SBA Pre-Qualified Pet Supplement Brand that has pioneered the use of condition-specific supplements for pets over 21 years. This business specializes in human-grade supplements made to support pets living with long-term health challenges. Their products cover digestive health, respiratory support, immune function, allergies and skin, joint mobility, and specialty needs like kidney and liver care. With 25 SKUs, eight proprietary formulas produced in U.S. GMP-certified facilities, and a 4.9-star Google rating backed by hundreds of customer testimonials, this company has built a name that generic brands struggle to match.
This business is SBA Pre-Qualified, providing Qualified Buyers with an opportunity to purchase this business with as little as 10% down, with the balance of the SBA Loan amortized over an entire 10 year period, all at highly competitive interest rates.
Key Valuation Points
- SBA Pre-Qualified
- 21-Year-Old Business
- 55% Repeat Customer Rate
- Proprietary Formulations
- 56% Gross Margins
- 25 SKUs Catalog
- $100 Average Order Value
- 40,000 Social Media Followers
- 9,600 Email Subscribers
- US-Based GMP Manufacturing
Most customers are pet owners who see their dogs and cats as family, and they often arrive after trying other options. Once they find a product that fits their pet’s needs, they stay for years and frequently return with their next pet. About 50% to 55% of customers are repeat buyers, and returning customers spend roughly 34% more per order than first-time buyers ($119 vs. $89). Average order value has stayed between $97 and $105 every year since 2023, and gross margins are about 56%. Every condition-specific kit ships with free diet tips, adding real value beyond the product itself.
A long-time senior team member handles customer support, order approvals, and newsletters using documented protocols and training templates, so no clinical or veterinary background is needed to run the business. A third-party logistics provider handles nearly all fulfillment. Over the past year, seven proprietary formulas moved into custom contract manufacturing, a shift projected to add about $38,214 in margin each year, and one key formula now costs about half as much per bottle to produce. The brand also owns an organically built email list of about 9,600 subscribers with a 35% average open rate, along with roughly 40,000 Facebook followers. In 2023, one of the country's largest online pet retailers approached the business, vetted it for months, and now carries three of its products, with an open invitation to add more.
The seller ran this Pet Supplement Brand for profitability and service rather than growth, which leaves a buyer plenty of room to scale. A subscription or auto-ship program has never been offered, even though customers reorder on their own. Wholesale is ready to go, with EDI and UPC codes in place for independent pet stores and specialty retailers. Veterinarians already refer customers and buy the products for their own pets, so a formal veterinary program is a natural next step. Amazon and other marketplaces remain untouched, paid search has only been lightly tested, and the email list still runs without automated flows. Moving to a modern eCommerce platform, adding influencer and affiliate programs, building more condition-specific bundles, and turning higher-volume private label products into proprietary formulas would push order value and margins even further. International orders also arrive without any overseas marketing.
CODE NAME: Loyal Companion
WC 4135
