WebsiteClosers® presents an SBA Pre-Qualified Market Research and Marketing Analytics Company with 16 years of experience helping brands understand their customers and measure their marketing results. Their services cover audience research, brand positioning, message testing, and the financial return from live marketing events. Serving agencies and direct clients across consumer goods, financial services, education, and entertainment, the company supports decisions before campaigns launch and measures results after they reach consumers.
This is an SBA pre-qualified business, which means a qualified buyer can step in with just a 10% down payment, with the balance amortized over 10 years at highly competitive interest rates.
Founded in 2010, this business has honed their expertise in both qualitative and quantitative research, offering clients not just data but actionable insights and strategic guidance tailored to their needs. A key part of their business is a proprietary database built from 220+ campaigns and 270,000 consumer interviews. This research gives clients benchmarks to compare campaign performance and plan future spending. The company puts these assets to work through custom research, annual subscriptions to their measurement tools, and 11 ready-made benchmark reports. Paid report formats range from $695 to $1,295, with underlying data available for an additional fee.
Their client history shows a steady pattern of repeat work. Of 75 clients reviewed, approximately 59% have commissioned more than one project. Repeat relationships average 4.5 calendar years, with those clients completing nearly 8 projects each. The business currently serves 10 active paying client relationships, including agencies that bring work across several brands. Their team completed 16 custom studies this October, already exceeding the 15 completed during all of 2023.
The owner works about 15 to 20 hours a week and does not manage client accounts. Two experienced Research Managers handle everything from research design through final delivery, backed by a research assistant and dedicated managers for marketing, sales, finance, and technology. Documented research methods, training materials, and cloud-based systems support a fully remote operation. The current owner is committed to facilitating a smooth transition, offering a structured handover period to ensure continuity and success for the new owner.
A repeatable marketing process brings in approximately 20 highly qualified leads each month through educational content, email, outreach, and referrals. Their marketing contact list includes 2,109 records, and dedicated sales and marketing staff manage prospects through qualification, proposals, and follow-up. This provides a buyer with an existing audience and sales process to build on. This business also holds approved international vendor status with a Fortune 500 consumer brand, a credential that firms this size rarely earn.
Growth opportunities include converting more of the current lead flow, introducing annual subscriptions to existing research clients, and expanding agency relationships across additional brands. A buyer could also develop new reports from the proprietary database, broaden distribution of their existing research products, and add automated dashboards and benchmarking tools. Better subscriber onboarding and clearer support processes could help grow the subscription offering while keeping account workloads manageable. Contact WebsiteClosers® today to learn more about this remarkable opportunity in the market research industry!
CODE NAME: Project Silverstone
WC 4117
