Website Closers® presents an SBA Pre-Qualified B2B Digital Marketing and Lead Generation Agency serving the Home Service Industry via a recurring revenue model designed for long-term stability and scale. This company has spent 3 years building deep expertise in the Home Servicing niche, enabling it to develop proven acquisition systems, streamlined operations, and predictable client outcomes that continue to drive strong customer retention and recurring monthly revenue.
This Agency has been SBA Pre-Qualified, creating a highly attractive acquisition path for a qualified buyer with as little as 10% down. This financing structure can materially improve buyer returns by preserving upfront cash, spreading the balance over a long-term SBA loan, and allowing the buyer to step into an established, profitable operation with institutional lender support already indicated.
This company has built a powerful recurring revenue engine with $113,702 in August 2023 P&L revenue, 117 agency clients and ~196 total paying clients, and 13% year-over-year YTD P&L revenue growth (Jan–Aug 2023 $924k vs Jan–Aug 2022 $822k) despite intentionally slowing its own expansion while the owners focused on a separate SaaS venture. The average customer lifetime value is $10,360, while customer acquisition remains highly efficient with ad-only CAC of roughly $292 and a fully loaded CAC of about $1,342, producing a payback period of less than 1 month. SDE margin on the TTM 8-23 worksheet is 59.7%.
The top 5 clients account for only about 10% of revenue, and no single client represents more than 10% of monthly revenue. Most customers are smaller home service operators who need a complete growth system but lack in-house marketing expertise. The company typically delivers a $20 to $40 cost per lead on Meta and a $60 to $90 cost per lead on Google, with clients often seeing their first leads within 3 to 4 days after campaigns go live. Onboarding generally takes 10 to 21 days, and all major steps have been standardized through SOPs.
The owners work limited hours, with one founder currently spending a few hours per week on oversight, team questions, and internal acquisition campaigns and the other fully committed to another business. Client delivery is handled by a Director of Operations and a trained support team that manages advertising, CRM builds, funnels, website work, creative editing, and customer communication. The company also runs on a custom internal platform that centralizes client check-ins, creative uploads, video requests, onboarding status, sales calendars, financials, operating metrics and client profiles. Over the past 3 years, they have accumulated more than 8,100 opted-in industry contacts through paid advertising and direct engagement. Their customer acquisition engine has proven highly efficient, generating a steady stream of new business while maintaining low acquisition costs and strong retention metrics.
The current customer base includes both newer operators and established home service companies, with roughly 20% to 25% of clients being newer market entrants and the balance generally consisting of businesses generating an estimated $100,000 to $5 million in annual revenue. The business has also built an 8,100-contact opted-in lead database over the last 3 years, all generated through B2B advertising or organic interest rather than purchased lists.
Growth opportunities remain substantial for a new owner. The business has intentionally limited its expansion efforts while the founders have focused their attention on building a SaaS business, leaving several proven channels largely untouched. Expanding into adjacent service segments, increasing paid acquisition budgets, launching referral and affiliate partnerships, implementing webinar campaigns, activating their large lead database, introducing organic content marketing, and expanding complementary services such as SEO and local search optimization all represent immediate opportunities for growth. The current team also has the capacity to absorb additional clients before major hiring becomes necessary. Contact Website Closers today to explore this exciting business prospect.
Key Valuation Points
- SBA Eligible with as low as 10% down
- 13% YoY YTD P&L Revenue (Jan–Aug)
- $113,702 August 2023 P&L Revenue
- High LTV - $10,360
- 117 Agency / ~196 Total Paying Clients
- 100% Recurring Revenue
- 59.7% SDE Margin (TTM 8-23)
- CAC payback less than one month
- Churn - Gross ~10.5%. Net ~6.5–7%
Code name: H2O Lead Machine
WC 4116
