Overview
Established in 2007, this full-service communications agency provides public relations, content strategy, and digital marketing services to B2B and B2C brands across diverse industries. The business operates through a remote-first, senior-led team and approximately 25–30 active retainer relationships, creating a scalable, asset-light operating model with limited capital requirements.
Asking Price / Valuation: $4.5M
TTM Revenue: $3.1M
TTM Adjusted EBITDA: $1.5M
EBITDA Margin: 50.4%
Monthly Recurring Revenue: $231K
Annualized Current MRR: $2.8M
Gross Margin: 96.7%
Active Retainer Clients: 25–30
Years in Business: 19 Years
Industry: PR / Content / Digital Marketing
Lender Debt: None
Business Model: Recurring / Retainer-Based
Turnkey / Remote: Yes / Remote-First
SBA Approved: Yes
Key Requirement: Buyer must have a substantial background in marketing
Growth Opportunities
The agency has a meaningful built-in growth pipeline. Management reported 50 open opportunities representing ~$364,500 of potential MRR, including approximately $153,325 of weighted MRR (~$1.8M annualized). Additional upside exists through converting qualified leads, expanding digital and paid-media services, increasing wallet share through multi-service retainers, and leveraging operational capacity as incremental revenue is added.
Exit Advisor Takeaway
At a 2.87x TTM EBITDA multiple, the opportunity combines unusually strong 50.4% EBITDA margins, recurring retainers, no lender debt, low capital intensity, and nearly two decades of operating history. The primary diligence consideration is revenue contraction from ~$5.0M in FY2024 to ~$3.1M TTM, despite substantial margin expansion. For an acquirer focused on stable, turnkey cash flow, the key thesis is whether the streamlined cost base and current client retention are sustainable while the existing pipeline restores top-line growth.
