For sale is a turn-key ready to drink (RTD) mixed spirit beverage brand. This brand generally has higher ABV content then competitors, which is also combined with superior taste, lower calories, and less sugar generally speaking, giving it a unique and long-term value proposition in the RTD market. The current owner promotes the product to wholesalers, retailers, and consumers, while the manufacturing and distribution has been set up with 3rd party vendors. This is a perfect opportunity for a buyer that manufactures RTD beverages already, has a complimentary line of business (winery, brewery, distillery), or has a complimentary distribution network ready for a fresh product to introduce.
All work needed to establish the business and brand has been completed. The main ways to grow this business include adding places where the product is sold and developing marketing campaigns to build awareness around the product. The current owner works the business less than 1 hour per week, and there are no other employees in the business. The contracts with manufacturers and wholesale distributors will be transferred to the new owner at closing.
- Asking Price:
- $100,000 Inventory / Stock included
- Sales Revenue:
- $150
- Cash Flow:
- Undisclosed
Property Information
- Premises Details:
-
No facilities are required to run this business.
Business Operation
- Expansion Potential:
-
The sky is the limit for this brand. With 2 great flavors, low calories, no sugar, and high alcohol content, this brand is ready to capitalize on the growing ready-to-drink market. Putting together and executing a well thought out marketing strategy, with or without large dollars invested, could lead to increased sales. In addition, seeking out relationships with alternative manufacturers and distributors could lower costs, increase sales, and drive future profitability. More direct to consumer, retail, and wholesale marketing efforts could yield more sales in the future as well.
- Competition / Market:
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Ready-To-Drink (RTD) mixed spirits producers have significantly expanded their product lines over the past five years and have heavily emphasized their marketing toward young consumers. Innovative marketing practices and new flavor profiles have skyrocketed RTD mixed spirits sales in recent years, but seasonal demand and rising wage costs have stifled profit margins. Industry-wide revenue has been growing at an average annualized 8.4% over the past five years and is expected to total $7.8 billion in 2024, when revenue will jump by an estimated 0.3%.
Many major canned cocktail producers have succeeded by expanding product lines, consolidating with larger international beverage producers and experimenting with entirely new categories of RTD mixed spirits. Product innovation has increased despite falling health consciousness. While traditional brands like Mike's Hard Lemonade and Smirnoff Ice comprised almost all RTD mixed spirits sales a few years ago, new and innovative brands like White Claw have climbed to the top of the charts. Producers have expanded product lineups to include low-calorie options, functional beverages, bulk options for licensed alcohol establishments and other products in various flavors.
The rapid growth in RTD mixed spirits from the previous five-year period is set to normalize. Sales will climb steadily as competition heats up in an increasingly crowded industry. Growth prospects for RTD mixed spirits are still bright as consumer interest in new flavor profiles and nonalcoholic cocktails continues to rise. Health consciousness will drive innovation in canned cocktails as expenditure on alcohol is set to climb
slightly. Industry revenue is forecast to grow at an annualized 1.4% over the five years through 2029 to total $8.4 billion.--IBIS World
- Reasons for selling:
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Other interests.
- Years established:
- 4
Other Information
- Support & training:
-
Will train for 2 weeks @ $0 cost.
- Owner financing:
- Owner financing is available. Please contact the seller for more information.
- Financing available:
-
$50K down/$50K over 60 mos. @ 9%.
- Inventory / Stock value:
- $1,000 - included in the asking price
- Home based:
- This business can be run from home.
- Relocatable:
- This business can be relocated.
