1. Business at a glance
This is a Shopify-based yoga and activewear brand selling mats, leggings, tops, sports bras, foam rollers, blocks, balls and resistance/stretch gear to a primarily US and Canadian customer base, billed in GBP. The store has been trading since November 2025 and reached a 7-month 2026 run-rate of ~£10.5K revenue / ~£2.6K net profit per month on a lean, near-automated dropshipping model.
The brand is fully built out: a clean multi-section theme, four merchandised collections, 60+ live products, complete policy pages, newsletter capture, multi-country checkout, and an established Facebook/TikTok/Instagram + Google advertising engine already producing sales.
Niche Yoga / activewear / home fitness
Platform Shopify
Model Dropshipping (no held inventory)
Launched November 2025
Monetisation Product sales (100%)
Primary markets United States, Canada (billed GBP)
Traffic model Paid social (Facebook lead) + Google search + organic
2. Financial performance
All figures below are pulled directly from the store's Shopify Analytics and a month-by-month management P&L, both of which will be shared with serious buyers.
Trailing 12 months (Shopify Analytics, 31 Jul 2025 – 31 Jul 2026)
Metric Value
Gross sales £122,145.61
Discounts −£36,634.79
Sales reversals / refunds −£2,876.40
Net sales £82,634.42
Cost of goods sold £38,843.42
Gross profit £43,791.00 (≈53% gross margin)
Orders 2,501 (2,408 fulfilled)
Average order value £34.19
Note on discounts: the large discount line comes from a permanent "Buy 3, Get 30% Off" bundle offer that lifts average order value. Net sales (£82.6K) is the true realised revenue — the same figure that flows into the P&L below.
Management P&L (net profit after ad spend, COGS, staff & hosting)
Period Revenue Total expenses Net profit
2025 (Nov–Dec, first trading months) £9,260 £7,184 £2,076
2026 (Jan–Jul, 7 months) £73,370 £55,183 £18,187
Combined trading life £82,630 £62,367 £20,263
2026 run-rate highlights
Average monthly revenue: ~£10,481
Average monthly net profit: ~£2,598
Net profit margin: ~24.8%
Best month (April 2026): £13,182 revenue / £3,302 net profit
Blended ROAS (revenue ÷ total ad spend): ~7.8x
Cost base is simple and transparent: product COGS, Facebook / TikTok / Google ad spend (~£9.4K across 2026), a part-time virtual assistant, and £39/mo hosting. There is no held inventory and no warehousing cost.
3. Traffic & marketing
Sessions (TTM): 96,218
Conversion rate: 2.01% (Sessions → Added to cart 4.61% → Checkout 2.32% → Purchase 2.01%)
Top acquisition channels by revenue: Facebook (£29.2K) · Google search (£11.6K) · TikTok (£9.4K) · Instagram (£5.8K)
Device split: Mobile 47.8K · Desktop 39K · Tablet 9.3K
Top geographies: United States (largest), Los Angeles, Montreal (CA), Buffalo/New York
Top landing pages: Homepage (50,190 sessions), then Collections (New Arrivals, Yoga Mats, Tops, Leggings)
A working paid-ads system is already in place and profitable — the new owner inherits proven creatives, audiences and a converting funnel rather than starting from zero.
4. Product range
Four merchandised collections, 60+ products:
Yoga Mats — foldable eco/EVA/TPE/NBR mats, jute sets, gym tiles, extra-thick & extra-wide mats
Leggings & Tops — seamless/scrunch/butt-lift leggings, sports bras, 2-piece yoga sets
Rollers, Balls & Bricks — foam rollers, massage balls, yoga blocks, leg/foot massagers, balance balls
Stretch & Resistance Gear — resistance bands, aerial hammocks, stretch straps, tension trainers
Best-sellers (TTM revenue): Natural Jute Mat Set (£8.1K) · Inflatable Tumbling Barrel Roller (£4.9K) · High-Intensity Back Beauty Bra (£3.7K) · Foldable Cork Yoga Mat 5mm (£2.7K) · 2-Piece Yoga Set (£2.5K).
Price points span £3–£155 with strong mid-basket bundling.
5. Operations
Fulfilment: dropshipping — orders are placed with the supplier after purchase; no inventory risk. (supplier/app detail shared privately — see checklist)
Owner time: low — order processing, customer email and ad monitoring; a VA handles day-to-day support. (confirm your real weekly hours)
Systems: Shopify + installed apps for reviews, currency, and marketing. (list apps privately)
Support: customer service via email.net, 30-day money-back guarantee, published shipping/refund/privacy/terms policies.
6. What's included in the sale
The .net domain
The complete Shopify store (theme, 60+ products, collections, policy pages, apps configuration)
All product descriptions, images and brand assets
Supplier / fulfilment contacts and process
Social media accounts (Facebook / TikTok / Instagram) (confirm which transfer)
Email/newsletter list and marketing setup (confirm size & platform)
Ad account access / winning creatives & audiences (confirm transfer method)
Post-sale support / handover (state duration, e.g. 30 days)
7. Growth opportunities (untapped upside)
Email & retention. Returning-customer rate is currently 0.2% — essentially no repeat-purchase engine. Klaviyo flows (abandoned cart, post-purchase, win-back) are a fast, low-cost profit lever.
Margin optimisation. The blanket "Buy 3, Get 30% off" discount is generous; testing lighter offers or tiered discounts could lift net margin significantly.
Channel diversification. Revenue leans on Facebook — scaling TikTok, Google Shopping, Pinterest and influencer/UGC would de-risk and expand reach.
SEO & content. Collection pages already rank/land traffic; a blog + on-page SEO could grow low-cost organic sessions.
Geo & currency expansion. Strong US/CA demand on a GBP store — localised pricing/currency and a US-focused funnel is an obvious win.
AOV & bundles. Product-bundle and upsell apps suit this catalogue naturally (mat + block + strap sets).
8. Reason for selling
focusing on a larger portfolio selling this store as a turnkey, profitable asset for a new owner to scale.
