Business at a Glance
Shopify-based yoga and activewear business selling yoga mats, leggings, tops, sports bras, foam rollers, blocks, balls, and resistance and stretching equipment, primarily to customers in the United States and Canada. The store is billed in GBP and has been trading since November 2025.
The business operates a lean, largely automated dropshipping model with no held inventory.
Niche: Yoga, activewear and home fitness
Platform: Shopify
Business model: Dropshipping
Launched: November 2025
Revenue model: Product sales
Primary markets: United States and Canada
Store currency: GBP
Traffic sources: Paid social advertising, Google Search and organic traffic
Products: 60+ live products across four collections
Checkout: Multi-country
Marketing channels: Facebook, TikTok, Instagram and Google
Financial Information
Figures are based on Shopify Analytics and a month-by-month management P&L.
Trailing 12 Months
31 July 2025 – 31 July 2026
Gross sales: £122,145.61
Discounts: −£36,634.79
Sales reversals/refunds: −£2,876.40
Net sales: £82,634.42
Cost of goods sold: £38,843.42
Gross profit: £43,791.00
Gross margin: Approximately 53%
Orders: 2,501
Fulfilled orders: 2,408
Average order value: £34.19
The discount figure primarily reflects a permanent "Buy 3, Get 30% Off" bundle offer. Net sales of approximately £82.6K represent realised revenue and broadly correspond with the management P&L.
Management P&L
November–December 2025
Revenue: £9,260
Total expenses: £7,184
Net profit: £2,076
January–July 2026
Revenue: £73,370
Total expenses: £55,183
Net profit: £18,187
Combined trading period
Revenue: £82,630
Total expenses: £62,367
Net profit: £20,263
2026 Performance
Average monthly revenue: Approximately £10,481
Average monthly net profit: Approximately £2,598
Net profit margin: Approximately 24.8%
Best month – April 2026: £13,182 revenue and £3,302 net profit
Blended ROAS: Approximately 7.8x
The main costs are product COGS, Facebook, TikTok and Google advertising, a part-time virtual assistant and £39 per month hosting. Advertising spend was approximately £9.4K during 2026. There are no held inventory or warehousing costs.
Traffic & Marketing
Trailing 12-month sessions: 96,218
Conversion rate: 2.01%
Added to cart rate: 4.61%
Checkout rate: 2.32%
Purchase rate: 2.01%
Revenue by Main Acquisition Channel
Facebook: £29.2K
Google Search: £11.6K
TikTok: £9.4K
Instagram: £5.8K
Device Traffic
Mobile: 47.8K
Desktop: 39K
Tablet: 9.3K
The United States is the largest geographical market, with traffic also recorded from locations including Los Angeles, Montreal and Buffalo/New York.
The homepage is the leading landing page with 50,190 sessions, followed by collection pages including New Arrivals, Yoga Mats, Tops and Leggings.
The business has an established paid advertising system with existing creatives, audiences and a sales funnel.
Product Range
The store has more than 60 products across four merchandised collections.
Yoga Mats
Foldable mats
Eco, EVA, TPE and NBR mats
Jute sets
Gym tiles
Extra-thick and extra-wide mats
Leggings & Tops
Seamless leggings
Scrunch and butt-lift leggings
Sports bras
Two-piece yoga sets
Rollers, Balls & Blocks
Foam rollers
Massage balls
Yoga blocks
Leg and foot massagers
Balance balls
Stretch & Resistance Equipment
Resistance bands
Aerial hammocks
Stretch straps
Tension trainers
Best-Selling Products by Trailing 12-Month Revenue
Natural Jute Mat Set: £8.1K
Inflatable Tumbling Barrel Roller: £4.9K
High-Intensity Back Beauty Bra: £3.7K
Foldable Cork Yoga Mat 5mm: £2.7K
2-Piece Yoga Set: £2.5K
Product prices range from £3 to £155.
Operations
Fulfilment: Dropshipping, with orders placed with suppliers following customer purchases
Inventory: No held inventory
Customer support: Day-to-day support handled by a part-time virtual assistant
Owner responsibilities: Order processing, customer email and advertising monitoring
Systems: Shopify with apps supporting reviews, currency and marketing
Customer policies: 30-day money-back guarantee, with published shipping, refund, privacy and terms policies
Included in the Sale
.net domain
Complete Shopify store
Store theme
60+ products
Merchandised collections
Policy pages
Existing app configuration
Product descriptions and images
Brand assets
Supplier and fulfilment contacts and processes
Social media accounts
Email/newsletter list and marketing setup
Advertising setup, creatives and audiences
Business Potential
Potential areas for further development include:
Developing email retention campaigns, including abandoned-cart, post-purchase and win-back flows. The current returning-customer rate is 0.2%.
Reviewing the existing "Buy 3, Get 30% Off" promotion and testing alternative discount structures.
Expanding TikTok, Google Shopping, Pinterest, influencer and user-generated content activity.
Developing SEO and content for collection pages and organic traffic.
Introducing localised pricing and currency options for the US and Canadian markets.
Adding product bundles and upsells, including combinations of mats, blocks and straps.
Reason for Selling
The owner is focusing on a larger portfolio and is therefore selling the business for a new owner to operate and develop.
