This business is an established, highly profitable direct-to-consumer online women's fashion and accessories store. The business offers an expansive catalog of stylish women's clothing, dresses, luxury sets, footwear, and accessories.
By operating a streamlined, asset-light dropship model with direct suppliers in China, the business eliminates inventory holding risk and warehouse overhead. Customers pay upfront at checkout before weekly supplier invoices are settled, generating an advantageous working-capital cycle that self-funds growth while producing $1.27M in TTM revenue and $276K in TTM normalized net profit. With an outstanding 67.1% TTM gross margin, an automated customer service and tracking system, and an established Google acquisition engine generating a 2.50x TTM ROAS, this business represents a turnkey, managed digital asset with massive room for expansion.
Continued Business Operations: For investors or hands-off buyers seeking a turnkey asset, up to 90 days of dedicated transition support is included to ensure a smooth system, supplier, and operational handover. It is entirely up to you as a buyer whether you retain support post-acquisition or prefer taking over day-to-day operations yourself.
Key Highlights
TTM Revenue: $1.27M
TTM Net Profit: $276K (21.7% Net Margin)
Gross Margin: 67.1% Overall
Revenue Scale: $1.27M TTM, with strong trailing momentum, with recent consecutive high-volume trading months outside of Q4 holiday peaks
Geographic Reach: Core customer base focused internationally, led by Western European markets
Core Operating Platform: Shopify Storefront | Google Ads | Klaviyo Email Marketing
Operational Efficiency: Can be fully managed post-sale for a completely hands-off investment.
Investment Highlights
Strong Unit Economics: A 67.1% TTM gross margin and a $101.06 average order value provide strong profitability to absorb ad acquisition spend while maintaining a 21.7% normalized net margin.
Asset-Light Dropship Structure: Operates on direct fulfillment from suppliers without requiring the business to hold physical inventory or absorb heavy storage costs.
Self-Funded Growth Model: Customers pay upfront at checkout through Shopify payment gateways, creating an immediate positive cash flow cycle before weekly supplier fulfillment invoices are paid.
Proven Acquisition Scale: Includes an established Google Ads account spending $544K TTM at a 2.50x ROAS.
Established Digital Moat: Online footprint built on a database of 74,214 lifetime customers, clean domain history, and automated Klaviyo email retention flows.
Market Opportunity
Untapped Paid Social (Meta/Facebook Ads): Historical Meta ad spend was minimal at $8K TTM due to prior account access limitations, presenting an immediate, unbuilt growth engine for a new owner to test and scale paid social acquisition.
High-Margin Category Expansion: Expanding depth across high-converting dress and loungewear categories leaves significant headroom to scale product listings.
Email & SMS Retention: Fully configured Klaviyo platform ready to expand post-purchase flows, seasonal flash sales, and customer win-back campaigns to the existing buyer list (14,249 active contacts).
Marketing & Growth Infrastructure
Google Acquisition Engine: Highly tuned Google search and shopping campaigns driving high-intent conversion traffic.
Klaviyo CRM: Pre-configured email segmentation driving retention revenue from the existing subscriber base.
Automated Customer Systems: Integrated ticketing and revenue monitoring systems across operations.
Assets Included in the Sale
Turnkey Shopify storefront and primary domain properties.
Full ownership of brand assets, domain authority, and digital marketing assets.
Complete product catalog and established direct-fulfillment supplier network.
Advertising infrastructure (Google Ads) with historical conversion pixel data.
Customer database, email lists, and configured Klaviyo setup.
Competitive Positioning
Unlike traditional general merchandise e-commerce requiring heavy inventory investments and complex warehouse operations, this business stands out through its lean structure:
Zero Inventory Risk: Operates primarily on direct fulfillment from suppliers, eliminating capital lockup in unsold stock.
High Gross Margins: Exceptional 67.1% gross margin supporting a healthy 21.7% normalized net profit margin on annual revenue.
Growth & Scaling Opportunities
Scale Meta (Facebook/Instagram) Advertising: Unlock an entirely new customer acquisition channel by launching targeted paid social campaigns.
Maximize Email Flows: Implement advanced automated abandoned cart and win-back flows within Klaviyo to drive lifetime value from the active subscriber base.
Day-to-Day Operations
Monitoring daily orders and automated supplier fulfillment dispatch.
Reviewing advertising account efficiency and managing Google campaign budgets.
Overseeing product catalog expansion and new listing feeds.
Managing customer service, inbox support, and return processing.
Reason for Sale: The founders are reallocating their focus, capital, and time toward other projects.
Included Transition Support: Up to 90 days of dedicated transition support is included to ensure a seamless handover to your team. Alternatively, for hands-off buyers, two core operators are open to remaining on board to manage daily operations and growth under an agreed structure.
