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Profitable Specialty Athletic Store For Sale

Salt Lake County, Utah, US
Asking Price:
$250,000 Furniture / Fixtures and Inventory / Stock included
Sales Revenue:
$516,341
Cash Flow:
$80,536

This profitable and well-established specialty running store has built a strong reputation for quality products, expert service, and deep community engagement. Serving a loyal customer base of runners, walkers, and fitness enthusiasts, the store offers premium running shoes, apparel, and accessories from top brands.

The business benefits from a knowledgeable and experienced staff, long-standing vendor relationships, and a prime retail location with strong foot traffic. In addition to retail sales, the store is known for its involvement in local races, training programs, and community events, which have helped foster brand loyalty and consistent repeat business.

With stable year-over-year performance and proven operational systems in place, this is an excellent turnkey opportunity for a new owner seeking a profitable business in the growing health and fitness industry.

Property Information

Real Estate:

Lease

Premises Details:

The business operates from a well-maintained retail space ideally suited for a specialty running store. The facility features an inviting showroom with professional product displays, fitting areas for footwear analysis, and organized inventory storage. The layout is designed to optimize customer flow and enhance the shopping experience.

The store is located in a high-traffic retail area with excellent visibility and easy access for customers.

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

This business offers significant growth opportunities for a new owner. Potential avenues include:

Expanded E-Commerce: Increasing online sales through a robust e-commerce platform could capture a broader regional or national customer base.

Product Line Expansion: Introducing complementary fitness and wellness products, including apparel, nutrition, and training equipment, could increase average transaction value.

Additional Services: Offering training programs, clinics, or workshops could attract new customers and strengthen community engagement.

Marketing & Social Media: Enhanced digital marketing, social media campaigns, and targeted advertising could drive new customer acquisition and repeat business.

Partnerships & Events: Collaborations with doctors, podiatrists, local gyms, schools, and sports clubs, as well as hosting local races or running events, could further boost visibility and revenue.

With established operations, loyal customers, and a strong brand reputation, the business is well-positioned for growth under proactive ownership.

Competition / Market:

The specialty running retail industry continues to demonstrate strong performance, driven by increasing consumer interest in health, fitness, and active lifestyles. Independent running stores hold a competitive advantage through personalized service, expert product knowledge, and community engagement—factors that large online or big-box retailers often cannot replicate.

Within the local market, competition is moderate. While national chains and online retailers compete on price and convenience, this store differentiates itself through expert shoe fitting, individualized service, and long-standing relationships with customers and local running groups. The store’s strong reputation and community involvement have fostered a loyal customer base and consistent repeat business.

Reasons for selling:

Selling to pursue other business and personal interests.

Trading hours:

Mon-Fri 10am-7pm; Sat 10am-5pm

Employees:
3 PT
Years established:
15

Other Information

Support & training:

Will train for 4 weeks @ $0 cost.

Furniture / Fixtures value:
$3,000 - included in the asking price
Inventory / Stock value:
$50,000 - included in the asking price
Relocatable:
This business can be relocated