For sale is a live Shopify e-commerce store in the home fitness equipment niche. The store is built around one clear hero product: a 3-in-1 foldable treadmill. It is a compact walking, under-desk, and running treadmill designed for people who want to stay active at home without needing a full gym setup or large exercise equipment.
The product is simple to understand and easy to market because it connects with strong lifestyle trends such as working from home, compact living, daily movement, home workouts, and low-impact fitness. Many people want to add more activity into their day without going to a gym, and this product gives them a practical way to walk while working, do light cardio at home, or use it for more active running sessions. The store presents the product as a convenient home fitness solution that can fit into apartments, home offices, and smaller spaces.
The 3-in-1 foldable treadmill is currently positioned as the main product on the website. The product page highlights features such as a foldable design, under-desk use, walking and running modes, a 1–12 km/h speed range, console and remote control, quiet operation, shock-absorbing running belt, adjustable manual incline, and compact storage. The site also uses buyer-friendly messaging such as free shipping, premium quality, affordable pricing, secure checkout, and a 30-day guarantee. This gives the brand a clean and straightforward foundation for a buyer to continue improving.
Based on the provided P&L, the business generated $409,533 in net revenue and $85,890 in net profit across the available 2025–2026 reporting period. Shopify analytics also show $402,010.27 in total sales / net sales, $461,128.82 in gross sales, $230,893.86 in gross profit, 1,160 orders, 1,093 fulfilled orders, 90,071 sessions, a 0.82% conversion rate, and an average order value of $370.79. The store has already proven that there is real demand for the product and that customers are willing to purchase at a strong average order value.
The business started generating meaningful sales in late 2025 and then scaled much more strongly in 2026. According to the P&L, the store generated $77,481 in net revenue and $27,107 in net profit in 2025. In the 2026 year-to-date period shown, it generated $332,052 in net revenue and $58,783 in net profit. The strongest month shown was March 2026, with $203,609 in product sales and $39,291 in net profit. April and May 2026 also produced solid sales, showing that the product had strong momentum after campaigns were scaled.
The Shopify gross profit breakdown shows $402,010.27 in net sales, $171,115.87 in cost of goods sold, and $230,893.86 in gross profit. This represents an estimated gross margin of around 57.43% based on the figures shown. The high average order value is one of the main advantages of the business. At $370.79 AOV, the store gives a buyer more flexibility to work with paid ads, retargeting, upsells, bundles, shipping offers, and conversion optimization compared with many lower-ticket e-commerce products.
The business has generated sales and traffic from several channels, including Facebook, TikTok, Instagram, Google, and direct traffic. Shopify analytics show Facebook as the strongest visible sales source, with around $183.3K in sales by referrer. Direct traffic also contributed around $146K, while TikTok, Google, and Instagram contributed additional sales. Sessions by social referrer show activity from Facebook, TikTok, and Instagram, and the store also has visible Google traffic. This gives the buyer several starting points for future campaign testing and scaling.
The store also has a strong mobile traffic base. Shopify data shows approximately 55.3K mobile sessions, 24.8K desktop sessions, and 9.8K tablet sessions. This is important because mobile-first optimization could have a meaningful effect on performance. A new owner could test faster landing pages, stronger above-the-fold messaging, clearer trust badges, better reviews, improved FAQ sections, stronger checkout flow, and more mobile-friendly product videos. Since the current conversion rate is 0.82%, even a modest improvement could have a significant impact because the average order value is high.
The main revenue driver is the 3-in-1 foldable treadmill, with approximately $402K in product sales shown in Shopify. This is a simple one-product / hero-product business, which makes it easier to understand and manage compared with a large catalog store. A buyer does not need to take over a complicated product range. Instead, the focus can stay on improving the main product page, paid advertising, creatives, retargeting, email/SMS marketing, customer support, fulfilment, and supplier or product management.
The sale can include the Shopify store, domain, product page, available brand assets, website copy, product visuals, advertising creatives, product/supplier information, analytics history, and transition support. The brand materials include the current store design direction, logo/brand style where available, product presentation, visual assets, and copy angles used for the store and marketing. The buyer will also receive the available advertising creatives, creative angles, campaign examples, and guidance on how the campaigns were structured.
The advertising accounts are not included in the sale and will not be transferred. This includes Facebook, TikTok, Instagram, Google, or any other advertising accounts used by the seller. However, the buyer will receive the available creatives, brand materials, product visuals, website copy, campaign examples, and guidance on how previous marketing was structured. The seller can also help the buyer set up campaigns in their own advertising accounts during the handover period so they are not starting from zero.
After the sale, the seller will provide at least 30 days of post-sale support, and is open to extending this period if the buyer needs more time to fully understand the business. During the handover, the seller will explain how the Shopify setup is organized, how the product page works, how the order flow is structured, and how the previous marketing approach was managed. The seller wants the buyer to feel comfortable taking over the store and to have a clear understanding of what has already been tested.
The buyer will also receive full training and guidance on the main parts of the business. This can include Shopify operations, product management, order monitoring, customer support flow, supplier/product information, creative strategy, campaign structure, and general day-to-day management. The seller's goal is to make the transition smooth and practical, especially for a buyer who understands e-commerce but wants a clear walkthrough of this specific store and its current setup.
Financing options may also be available upon request. Depending on the buyer and the final deal structure, the seller may consider financing up to 50% of the purchase price, potentially repaid from the future profits of the store. The seller is also open to discussing other custom financing arrangements on a case-by-case basis, as long as the structure is clear, fair, and secure for both sides. Serious buyers can ask about this directly during the negotiation process.
There are several growth opportunities for a new owner. The first opportunity is conversion rate optimization. With 90,071 sessions and a 0.82% conversion rate, improving the product page, trust elements, page speed, reviews, and checkout flow could materially improve results. The second opportunity is stronger retargeting, because the store has already attracted a large number of visitors. The third opportunity is email and SMS marketing, including abandoned cart flows, post-purchase communication, win-back campaigns, and educational content around home fitness.
Another opportunity is creative testing. Fitness products often perform well with strong demonstration videos, UGC-style ads, before-and-after lifestyle messaging, and content showing how
