Acquire a growing hunting and outdoor equipment ecommerce business generating $394,847 in annual revenue, with approximately 40% year-over-year growth, strong product margins, and a streamlined dropshipping model that minimizes inventory requirements.
Established six years ago, this Wyoming-based online retailer specializes in professional-grade hunting equipment and outdoor gear. With more than $800,000 in lifetime sales, the business has developed a solid foundation in the outdoor recreation market, combining competitive supplier pricing with an established customer base and a proven online sales model.
A key advantage is its direct sourcing relationships, which provide access to products at approximately 30% to 40% below standard supplier pricing. This purchasing advantage supports an impressive gross margin of approximately 72%, allowing the business to compete effectively on pricing and paid advertising while maintaining attractive product economics. With approximately 97% of orders fulfilled through dropshipping, the business avoids the significant inventory commitments typically associated with traditional retail operations.
Customer purchasing behavior provides another compelling advantage. The business achieves an average order value of approximately $173 and has built an email database exceeding 14,000 contacts. Its established VIP customer segment includes approximately 350 buyers who have collectively generated more than $105,000 in revenue, demonstrating valuable opportunities for repeat sales and targeted retention marketing.
The business currently generates $70,075 in annual profit, representing an 18% profit margin. For a US-based buyer, an immediate opportunity exists to improve customer responsiveness and capture incoming bulk and business-to-business orders that are currently underserved due to the owner's time zone differences. This offers a practical avenue for revenue growth without necessarily increasing advertising expenditure.
Additional opportunities include developing B2B sales relationships, strengthening email marketing campaigns, improving customer retention, and expanding engagement with existing high-value customers. These initiatives provide multiple ways to build on the company's established supplier network and customer database.
Offered at a substantially reduced asking price of $170,000, following a 61% price reduction, the acquisition includes approximately $7,500 in inventory. The seller will provide 30 days of transition support and is also willing to continue managing Facebook advertising as a paid contractor, offering valuable continuity for buyers without specialist paid-social marketing experience.
This opportunity is particularly well suited to ecommerce entrepreneurs, outdoor industry operators, and buyers seeking an established online retail business with strong gross margins, limited inventory exposure, and identifiable growth opportunities.
Enquire today to explore this established outdoor ecommerce acquisition. Full financial information is available to qualified buyers following execution of a nondisclosure agreement.
