For sale is a profitable healthcare-focused digital marketing agency bundled with a proprietary CRM and marketing automation platform. Serving 71 active clients across 29+ healthcare specialties, the business generates ~$92K/month in recurring revenue at an average retainer of ~$1,300/month.
Financials (TTM to May 2024): $1,117,399 revenue, $376,926 EBITDA (33.7% margin), 65.4% gross margin. Revenue has been stable with a diversified client base — top 10 clients represent 26.9% of MRR and no single client exceeds 3.7%.
Key strengths:
- Consistently profitable with strong unit economics: ~$13,000 LTV against average retainer of ~$1,300/month.
- Solid retention for the segment: 9.0% gross monthly churn (trailing 12 months).
- Recurring revenue from longterm contracts: 12month initial terms, autorenewing, 30day cancellation notice with penalty.
- Diversified across 29+ healthcare specialties and geographies (US ~64%, Canada ~25%, international ~11%).
- Proprietary CRM platform (~10% of revenue) with standalone SaaS monetization potential.
Growth levers: Appoint a dedicated GM, scale sales and marketing (~$3K/month current ad spend), unbundle the platform as standalone SaaS, add AI-powered features, expand into deeper vertical penetration and multi-location accounts.
This is an asset sale / carve-out. Transfer includes: proprietary platform IP and source code, ~71 client contracts, 15.5 FTE delivery team, brand assets and domains, ad platform accounts, client data, and historical performance data. Separable books and separate billing. Transition support via TSA for parent-level admin and accounting handoff.
