This profitable 35 year old health and beauty products wholesaler has cemented its position as a full-service, direct-response marketing and manufacturing conglomerate with over 500 SKU’s across different product categories including Health & Beauty, Personal Care, Wellness, Fitness, Sports, Houseware, Home and Small Electrics.
Through an established footprint in the infomercial space, the business levered its brick and mortar presence to successfully pivot into online sales and once again transitioned into social-media based sales, where it currently converts viewership to sales revenue. The expanded use of social media, crowdfunding and marketing platforms such as Instagram, Facebook, Kickstarter, Indiegogo, and Tik-Tok just to name a few, continues to capture the attention over 22 million subscribers’ to-date and successfully convert these impressions to sales.
Included with the sale is a vast amount of intellectual property including, trademarks, patents and informercials.
The most important and valuable part of this business is the relationship with all the major retailers in the United States. This type of access in the marketplace takes years to develop and would be invaluable to the buyer.
