Established ecommerce brand selling live marimo moss ball aquariums and related aquarium decor. Live marimo moss balls and plant aquariums: calm, living green decor for homes, desks, and tanks. Customers get real living marimo, easy care with no green thumb needed, shipped alive from Brooklyn tanks. Founded in 2023 and based in Brooklyn, New York. The owner fulfills orders from the home studio and manages the website, products, and customer service. Customers like the brand's designs, packaging, and plant quality. Most repeat sales come from customers who already love marimo moss balls and want to buy more for themselves or as gifts.
Orders come from Shopify, Amazon, Etsy, eBay, and TikTok Shop. A combination of a strong social media presence and brand recognition drives traffic. The brand has grown quickly since 2023, with Shopify and Amazon driving most orders; Etsy, eBay, and TikTok Shop add smaller volumes. A new Faire wholesale storefront opened in Oct 2026; the business also has active Amazon and Etsy stores and a Shopify storefront. Customers find the brand through search, social media, and referrals, and return customers make up a significant share of sales. Sales to date are around $140,000, with 74% net margin and almost no ad spend. A small Google Ads test costs about $130 a month.
Asking price reasoning: the $300,000 asking price is 3.1x trailing twelve month net profit, inside the normal 2.5x to 3.5x range for ecommerce brands this size. That reflects the 74% net margin, almost no ad spend, five sales platforms plus new Faire wholesale, and a registered trademark.
Included: the brand, registered trademark, and website; Amazon and Etsy seller accounts; two TikTok accounts; a personal TikTok channel with 850,000 followers; 5,639 subscribers on YouTube; 50,008 followers on Instagram; 2,775 followers on Facebook; 33,300 followers on TikTok; and 10,000 subscribers on email.
