This profitable Best Western Plus hotel offers a stabilized hospitality investment in California's Imperial Valley with strong cash flow and clear upside potential. The 63-key select-service hotel achieved 69.4% occupancy, a $129.76 ADR, $90.10 RevPAR, and generated approximately $602,500 EBITDA from $2.09 million in annual operating revenue.
Located on East Main Street in Brawley, the property benefits from consistent demand generated by Imperial Valley's thriving agricultural industry, government and utility contractors, and cross-border commercial traffic between California and Yuma, Arizona. Operating under the internationally recognised Best Western Plus brand, the hotel enjoys an established customer base supported by the Best Western Rewards loyalty programme.
The business presents a compelling value-add opportunity through improved occupancy performance while maintaining current average daily rates. Historical outperformance against its competitive STR market demonstrates the property's ability to capture additional market share, providing scope for increased RevPAR and improved profitability. The hotel is professionally managed by a third-party operator, making it suitable for both active and passive investors.
The seller offers a well-established, cash-flowing hospitality asset with a proven operating history. Further information is available to qualified buyers following execution of a non-disclosure agreement.
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