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Premium Fashion Sunglasses E-Commerce Brand For Sale

Utah, US
Asking Price:
$999,000
Sales Revenue:
$1,889,000
Cash Flow:
$430,000

This business is a performance-driven, direct-to-consumer e-commerce brand operating in the rapidly growing eyewear niche. The company specializes in a highly curated, design-led product offering of blue-light blocking glasses and fashion sunglasses, continuously aligned with modern consumer lifestyle trends and strong demand from digitally active customers across the DACH region and beyond.

Key Highlights:

TTM Revenue: $1.8M
TTM EBITDA: $430K
AOV (Average Order Value): $59
EBITDA Margin: 22.8%
Gross Margin: 82%
Platform: Shopify | Meta Ads | TikTok Ads | Google Ads | Klaviyo | Outsourced Fulfillment Infrastructure | Automated Customer Support System

The business combines proven product-market fit, exceptional gross margins, and a highly automated operating structure with a strong multi-channel customer acquisition engine. Supported by outsourced fulfillment, streamlined customer support systems, and a scalable UGC-driven marketing model, the company has achieved rapid growth while maintaining attractive profitability. This makes it an exceptional acquisition opportunity for e-commerce operators, portfolio buyers, or digital marketing specialists seeking a proven, scalable brand with significant international expansion potential and multiple avenues for future growth.

Investment Highlights

Proven Product-Market Fit: A focused portfolio of blue-light blocking glasses and fashion sunglasses, led by a flagship SKU that has sold over 29,800 units, demonstrating strong consumer demand and reducing product-market fit risk.
High-Growth, Multi-Channel Revenue Engine: Scaled from launch in 2023 to over $2.1M in annual revenue during 2025, supported by a diversified acquisition strategy across Meta, TikTok, and Google Ads.
Exceptional Unit Economics: Verified product costs of approximately $3–4 per unit against a $59 AOV, generating industry-leading gross margins of approximately 82%.
Asset-Light, Fully Outsourced Operations: Operates through a streamlined Shopify infrastructure with outsourced fulfillment, automated customer support systems, and no warehouse or inventory management requirements for the owner.
Diversified International Customer Base: Strong presence across Germany, Austria, and Switzerland, with higher order values already validated in Switzerland and the United States, creating a clear pathway for international expansion.
Streamlined Management Structure: Supported by six documented SOPs, Resolvia customer support automation, outsourced logistics partners, and a single part-time customer service agent, enabling efficient day-to-day management and seamless ownership transition.

Reason for Sale: Owners reallocating focus and capital to other strategic opportunities.
Transition: 90-day post-close support included.

Financials and additional details available upon request.

Property Information

Location:

Online

Business Operation

Expansion Potential:

Accelerate International Expansion: Expand marketing efforts into underpenetrated markets such as the United States, United Kingdom, and additional European countries. Existing performance data already demonstrates higher average order values in Switzerland and the U.S., validating the brand's international growth potential.
Scale Google Shopping & Performance Max: While Google already contributes meaningful revenue, Performance Max and advanced Shopping strategies remain largely untapped, creating a clear opportunity to acquire additional high-intent customers at scale.
Maximize Email Marketing Revenue: Further optimize Klaviyo campaigns and automated lifecycle flows to increase repeat purchases, customer retention, and overall customer lifetime value from the existing customer base.
Expand Influencer & UGC Marketing: Build upon the proven UGC advertising framework by developing structured influencer and affiliate programs, leveraging the brand's successful creative model to unlock additional acquisition channels.
Increase Profitability Through Advertising Optimization: The business has previously demonstrated EBITDA margins exceeding 35% before aggressive growth investments. A new owner can strategically adjust advertising intensity to prioritize profit extraction while maintaining healthy revenue levels.
Broaden Product & Accessory Offerings: Introduce complementary eyewear accessories, bundles, premium collections, and seasonal product launches to increase average order value and drive incremental revenue from an already engaged customer base.
Leverage Premium International Markets: Switzerland and the United States already generate higher average order values than the core German market, presenting a compelling opportunity to scale revenue while simultaneously improving overall unit economics.

Competition / Market:

Unlike many eyewear brands that compete primarily on price or rely on broad, undifferentiated product catalogs, this business differentiates itself through:
A focused, design-led product offering centered on blue-light blocking glasses and fashion sunglasses, supported by strong consumer demand and a flagship SKU with more than 29,800 units sold.
A diversified multi-channel acquisition strategy spanning Meta, TikTok, and Google Ads, reducing platform dependency while creating a scalable and resilient customer acquisition engine.
Exceptional unit economics, characterized by an average order value of $59, product costs of approximately $3–4 per unit, and industry-leading gross margins of approximately 82%.
A strong position within the DACH region, with established traction across Germany, Austria, and Switzerland, while already demonstrating higher order values in premium international markets such as Switzerland and the United States.
A highly streamlined operating model, featuring outsourced fulfillment, automated customer support systems, documented SOPs, and minimal day-to-day management requirements, enabling efficient scaling without significant operational overhead.

Reasons for selling:

Owners reallocating focus and capital to other strategic opportunities.

Trading hours:

24/7

Employees:
2
Years established:
2023

Other Information

Support & training:

90-day post-close support included.

Financing available:

TBD

Home based:
This business can be run from home
Relocatable:
This business can be relocated