This highly respected designer, manufacturer, and marketer of premium outdoor recreation products serves the robust outdoor enthusiast market in the Intermountain West. Founded almost five decades ago, the company has established itself as a recognized innovator and is credited with helping pioneer technologies that shaped a major segment of the outdoor recreation industry. The business has developed a loyal customer following, a strong dealer network, and a portfolio of proprietary products supported by a trusted brand reputation.
The company operates a vertically integrated business model that encompasses product design, manufacturing, assembly, testing, distribution, retail sales, and ecommerce fulfillment. Roughly 98 percent of products manufactured domestically, providing strong quality control, supply chain flexibility, and a compelling Made in USA value proposition. Revenue is generated through a diversified mix of wholesale, distributor, direct-to-consumer ecommerce, retail, service, and accessory sales channels.
Products include premium hardgoods, accessories, safety equipment, and a widely recognized branded utility product with applications extending beyond its core market into outdoor recreation, cycling, overlanding, industrial, and general utility uses. The company benefits from significant intellectual property, proprietary manufacturing know-how, established supplier relationships, and meaningful opportunities for growth through product expansion, broader distribution, international sales, strategic partnerships, and further commercialization of its flagship accessory platform.
The business generates approximately $4.5 million in annual revenue and approximately $830,000 in adjusted earnings, supported by a strong asset base, substantial inventory position, and consistent cash flow. The opportunity includes an experienced team, established operating infrastructure, and strategically located facilities in the Intermountain West.
