Our client is a niche Connector App Product Development business. It is undergoing rapid expansion and has a major client list. They are headquartered in Australia and seek to team up with a growth partner for continued expansion.
The business enables their customers to share common data across their major software systems thus driving down their operating costs. They do this by providing a suite of SaaS software connectors for a monthly subscription fee. Their products are low cost, highly scalable and high margin. They seek to build once and sell many times to target small - medium businesses. Their clients subscribe to use their products and pay on a monthly basis. Hence they build monthly recuring revenue.
Currently, their flagship products, are commercialized. They will launch another 2 connectors this Australian FY. The company has an extremely low churn rate. Regional market analyses indicate there is +20 times the available market in USA alone. Additionally, the OEM systems they connect to continue to gain market share and increase their potential customer base.
Their initial business was providing consulting services for the implementation of business systems such as Xero, BambooHR, Lead Gen, CRM, Workflow Max, etc. Through their engagements with many businesses, the opportunity to solve a recurring problem of data connectivity led them to focus on software connectors as their primary business.
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