This popular US-inspired craft beer bar in Medellin is known for its curated selection of local and international beers, craft cocktails, small plates, and late-night karaoke.
This bar operates with a unique business model that ensures profitability from the first day of each month. Through strategic subleasing, the bar collects over $700 per month in rent, covering 80% of its own rent and utilities, effectively running the bar rent/utility-free. This "bulletproof strategy" has been key to the bar's financial success.
The bar caters to tourists by engaging customers only in English and providing impeccable customer service (uncommon throughout LatinAmerica), providing unlimited beer samples, and always up-selling to maximize profits. It's fantastic reviews and social media presence garner
repeat business from tourists and locals alike.
Unique experiences like beer caramelization and smoking beers or cocktails with different types of wood chips add to its appeal.
The bar also hosts late-night karaoke, where customers are encouraged to sing whatever they want, creating a fun and comfortable experience for all.
This bar's successful formula is inspiring the owner to open franchised locations throughout Medellin and Colombia. For addition information, please contact Jonathan.
