This celebrated prestige beauty-tools brand reinvented the makeup brush for the way people actually apply beauty: to themselves. Its patented, ergonomically engineered makeup brushes, skincare application tools and brush-care system pair sculptural design with an engineered synthetic fibre that delivers smoother, more efficient application across every formula and skin tone, using up to about 80% less product than conventional brushes, per management. After a sold-out debut, the brand grew to more than $10 million in annual sales and over 1,000 luxury retail doors within about two years, profitably and with minimal paid advertising, and built a direct-to-consumer following of more than 100,000 active customers by 2021. Following a restructuring that moved production to a new manufacturer and reset its cost base, the brand returned to a 62% gross margin in 2025. It offers a buyer a design and patent portfolio, a full product line with owned molds and tooling, about 112,000 units of finished inventory, a new e-commerce store with nearly 50,000 opted-in email subscribers, nearly 300,000 Instagram followers, and a deep press and video library. Gross revenue and cash flow shown are for 2025; cash flow is preliminary adjusted EBITDA, and the founders draw no salary.
The founders are seeking the right growth partner with the distribution, capital and operating scale to take the brand to its next chapter. Confidentiality is a priority for the Seller, and so the location information provided in the ad is that of the broker, and not of the Business. Business location and name will be shared once a qualified Buyer prospect is vetted.
NDA is required to receive comprehensive Confidential Information Memorandum (CIM) crafted by ProNova Partners.
