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Original Compact Fitness Timer Brand Sold By Its Creator For Sale

US
Asking Price:
$34,900
Sales Revenue:
$25,807
Cash Flow:
Undisclosed

Compact fitness timer brand — for sale by the creator

I am the creator, sole owner, and only seller of this product. It's a compact, rechargeable fitness timer for timing rest between sets. I'm now looking to sell the product and brand to someone who has the time and resources to grow it.

Most sales come through Amazon. I also sell through my Shopify website, although that accounts for a very small percentage of sales.

2023 was my biggest push. Since then, it's mostly been on autopilot.

2023 was the only year I came close to giving this product a full push, and Amazon timer sales reached $54,031.55 that year. Even then, I ran out of inventory. Stock shortages have been an issue every year.

From 2024 onward, the business has mostly been running on autopilot. Part of that is on me: I haven't given it the attention it needed, kept enough inventory available, spent enough on marketing or put time into testing new ways to grow the brand.

That's the context behind the sales numbers. I believe this product has much more room to grow than I've given it. For a buyer who can keep it stocked, actively market it and make it a priority, there's an existing product and sales history to build on. That's why I'm looking for a new owner.

What's included

The sale includes the product and brand, the website and domain, branding and product materials. I'll introduce the buyer to my supplier and help with the handover. We'll agree on the full list of assets and transfer details before closing.

There is no inventory included. The buyer will need to place and fund a new order.

Amazon timer sales

2023: $54,031.55 in sales ($51,171.06 after refunds).
2024: $37,572.22 in sales ($34,590.79 after refunds).
2025: $32,191.88 in sales ($29,176.39 after refunds).
January–October 2026: $20,289.85 in sales ($18,410.79 after refunds).
These figures cover Amazon timer sales only; the small amount of Shopify sales is additional. The 2026 figure covers ten months, not a full year. All figures here use Amazon posted transaction reports.

My estimated cost is $3.70 per timer plus about $0.20 shipping, or $3.90 per unit. Using that cost, the estimated amount left after product costs and Amazon charges is $7,486 for 2023, $4,546 for 2024, $3,795 for 2025 and $1,147 for January–October 2026. Those amounts are before business overhead and aren't take-home profit. Shopify sales and costs aren't included in those estimates. Shared Amazon charges and credits are allocated by the timer share of net sales in each calendar-year reporting period.

For November 2025–October 2026, gross Amazon timer sales were $25,807.09 and estimated contribution was $2,007.38. This contribution estimate is not whole-business net income or SDE. It excludes Shopify activity and all off-Amazon overhead. The 2022 records still need to be reconciled, so I haven't included that year above.

I'm asking $34,900 and am open to reasonable offers. That price is for the product, brand and website, with no inventory. I've put a lot into creating this product, and I'd like to see it go to someone who can keep it stocked and give it the attention I haven't been able to.

Updated November 10, 2026.

Property Information

Location:

Online fitness product business selling primarily on Amazon, with a small share of sales through its Shopify website. No real estate is included.

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

2023 was the closest I came to giving the brand a full push, and even that year I ran out of stock. Since 2024 it has mostly run on autopilot, with too little inventory, marketing and attention. A buyer could explore consistent replenishment, more active marketing and additional sales channels. These are opportunities to evaluate, not a forecast or guarantee.

Competition / Market:

I created this product and am its sole owner and only seller. Buyers should assess competing fitness timers and alternatives. No patent or exclusive manufacturing right is represented; specific IP rights will be confirmed during diligence.

Reasons for selling:

I haven't given the product the time, working capital or marketing attention it deserves. I'd like to sell to someone with the resources to keep it stocked and actively develop the brand.

Other Information

Support & training:

I'll introduce the buyer to my supplier and help with the handover of the brand, website and product materials. The support period, asset schedule and platform transfer requirements will be agreed during diligence.