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Homes4Cash.uk was set up to fulfil a profitable niche in the housing market. Principally, there is demand for fast property sales either by circumstance or to raise capital quickly. The company was set up to compliment my existing business in a similar sector as a result of receiving a number of unexpected enquiries. Due to recent larger scale contract wins with my other company I have little time to devote to developing this potentially lucrative venture.
A website development company was commissioned to deliver the site ensuring a professionally coded platform built on the popular content management system. It has been developed with scalability in mind and in it's current form allows the business owner to freely make changes to content - this negates the need to spend on professional developer time to update content. The website has also been configured for Search Engine Optimization (SEO) on some key search terms to bring the right type of traffic to the site.
About The Website
The website comes with superfast, secure WordPress web hosting (4 months remaining free), for better web performance and is optimized for search. The website is fully managed by web development & hosting company Hangar 47 and their system takes daily backups, so should the need be, you can restore a site to a very recent version with ease. This means you will always get the most up to date, secure version of WordPress with minimal disruption to your business should something happen…
Here’s what you get:
A PREMIUM TAILORED WORDPRESS THEME
SSL CERTIFICATE - encrypts website usage and contact forms
FULLY MANAGED WEB HOSTING - website backend updates are taken care of
WEBSITE BACKUPS - daily website backups by H47
EMAIL ACCOUNTS - up to 5 free email accounts
WEB SPACE - up to 5gb storage of website
VIDEO STREAMING - option to add up to 5 x mp4 videos
WORDPRESS SECURITY - full WordPress Website Guardian security
WEBSITE INDEXING - website has been submitted to google and bing for SEO performance
SOCIAL MEDIA INTEGRATION - connect your accounts to the website
In addition to the organic traffic flow from the SEO efforts, google Adwords were implemented to boost the search engine results positioning for specific, high intent search terms - on a modest budget we achieved a good level of qualified enquiries. If you were to increase this budget and targeting you would undoubtedly see even greater enquiries generated - this is a very promising prospect for scalability.
The business model, based on the initial inbound "high intent" enquiry would involve an initial conversation to establish motivations for sale followed by an offer from us of 25% - 30% below market value. Often an acceptable compromise for a hassle free quick sale and "cash in the bank". Most negotiations were concluded within days of initial enquiry - so this is a fast sales pipeline model too.
This then allowed us to carry out minimal works to the property and when appropriately marketed via normal channels we realized very close if not full market value - all in an average turnaround of 6 - 8 weeks.
As previously mentioned, this is a business with huge potential for scalability! The addition of social media for both organic and paid, targeted traffic generation will yield an increase in website traffic - and almost certainly enquiries. This will compliment the google Adwords spend. The flexibility of the the content management system will enable more content to be added, new pages for SEO and a blog to help generate more qualified inbound traffic. There is also an opportunity to leverage the power and scale of You Tube with videos to help reinforce the credibility of the brand and tell "user stories".
If you have any questions let me know. With a comparatively minimal investment you could own a profitable company that can scale as much as your ambition - and with as little as say £200 you could have enquires within hours!
Genuine enquiries only. This is a fantastic opportunity to grow a 'property company' with a proven success model, capitalizing on a niche market - especially in the current Coronavirus situation.
For more information, please contact us by using the form below.
Homes4cash was created to satisfy a niche opportunity in the marketplace for distressed house sales during the COVID crisis. My primary business in the construction/property industry had quietened off but has now returned far quicker than anticipated. Homes4cash has generated a significant amount of enquiries already and I cannot fulfil these alongside my primary business - it is a great opportunity for someone looking to get into the property industry and make high margins!
Full website support and content updates from 9 months of purchase is agreed with the website development company. Comprehensive website handover will be given. Google analytics & Adwords 1 hr training session online can be given with our digital marketing company.
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