Established in 2016, this South Florida plant business sells and delivers a selection of more than 500 plant species through its e-commerce website. Customers can also purchase installation services. The business moved from a wholesale nursery to an online model in 2023 and does not require a retail storefront.
Plants are purchased from wholesale nurseries in Homestead after customer orders are received, eliminating the need to maintain plant inventory. Approximately 90% of customers are residential. Sales are generated primarily through Google Ads, with additional business from referrals, social media, and repeat customers. The seller reports a customer database of approximately 3,000.
The owner currently spends approximately 20 hours per week handling customer inquiries, coordinating plant purchases and deliveries, and managing orders. The sale includes the website and domain, digital accounts, customer information, two utility trailers, tree dollies, and planting equipment. A buyer will need to arrange delivery and installation labor; the seller is currently seeking a replacement driver.
