University online retail store with exclusive rights to sell the university’s authentic designs.
This company transitioned from a business school project with funding from the university’s accredited program, to a garage-run operation that has evolved into the university's foremost clothing brand.
Behind the scenes, the University had recently introduced its official stitching design in 2013. The company subsequently became the exclusive licensees of the official stitching design.
Strengths
* Exclusive right to sell the university’s authentic design
* The Name – It was created in 2013, and well-known within the community. All students, alum, and residents are fondly aware of the name.
* Original Apparel Designs – Some original designs from the current owner have become a tradition in the community for over a decade.
* Addional rights to design and sell other university logo icons
* Ecommerce Platform – The website and full-service e-commerce platform are beautiful and unmatched
The current owner is a professor at the university, runs her own fashion design company, and runs this official online retailer. She has decided it is time to pass on the company to a young, effervescent, and vivacious owner who can spend the necessary time to serve the university’s community with authentic, trendy, and beloved apparel.
She thinks the company would thrive if the new owner were part of the community of the university.
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