New Glarus Bakery For Sale

Property Information

Real Estate:

Real Property Included

Location:

Located in the heart of downtown New Glarus, Wisconsin, a charming Swiss-heritage community and popular year-round tourist destination. The bakery enjoys a prominent Main Street presence with convenient street parking, easy pedestrian access, and visibility to both local residents and visitors. In addition to its established retail storefront, the business operates e-commerce platforms offering online ordering for local pickup and nationwide shipping, extending its customer reach well beyond the surrounding community.

Premises Details:

The bakery operates from a historic two-story brick commercial building constructed in 1916 and located in downtown New Glarus. The property has housed the bakery for more than a century and includes an established retail storefront, commercial baking and production areas, and supporting operational space. A separate garage building is also part of the real estate. The property offers the opportunity to acquire both an operating bakery business and its established commercial location, preserving a significant piece of Wisconsin's baking heritage.

Size in square feet:

2772 not including basement

Business Operation

Management type:

This business is owner operated.

Expansion Potential:

Significant opportunities exist for a motivated new owner to build upon the bakery's established reputation, customer base, and existing sales channels.

Growth opportunities include expanding nationwide e-commerce and shipping sales, developing additional wholesale relationships with restaurants and specialty retailers, increasing corporate gifting and seasonal gift programs, and growing recurring subscription offerings.

Additional opportunities include strengthening digital marketing, expanding participation in regional festivals and farmers markets, and introducing new products that complement the bakery's established Swiss and American specialties.

The bakery's recognized brand, existing production equipment, established recipes, and online ordering infrastructure provide a foundation for pursuing these opportunities. Expansion of production capacity would require evaluation of the existing facility, staffing, and equipment needs.

Competition / Market:

New Glarus Bakery enjoys a distinctive competitive position as one of the few full-scale, scratch-production retail bakeries serving the surrounding 40-mile region. Established in 1910, the bakery has built strong brand recognition through its traditional Swiss and American baked goods, specialty pastries, artisan breads, cookies, cakes, and award-winning donuts.

While grocery store bakeries, coffee shops, and smaller specialty businesses provide competition, New Glarus Bakery differentiates itself through its extensive product selection, traditional recipes, in-house production, longstanding customer relationships, and nationwide shipping capabilities. Its established reputation and connection to the area's Swiss heritage provide a competitive advantage that would be difficult for a new business to replicate.

Reasons for selling:

After more than 22 years of ownership, the current owner is ready to transition into the next chapter of life and pursue other personal and business interests. The goal is to find a passionate, capable new owner who appreciates the bakery's rich history, values its longstanding traditions, and sees the opportunity to build upon its 116-year legacy. The owner is committed to supporting a smooth transition and helping position the next owner for success.

Trading hours:

7 days a week.

Employees:

12

Years established:

116+

Other Information

Support & training:

Owner willing to stay up to 3 months full-time to assist with transition and training. Offer lifetime knowledge base support.

Furniture / Fixtures value:

$225,000 - included in the asking price

Inventory / Stock value:

$16,000 - included in the asking price

Website:

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