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New And Used Boat Dealership On The Water For Sale

Not Disclosed, Wisconsin, US
Asking Price:
$2,100,000 Furniture / Fixtures and Inventory / Stock included
Sales Revenue:
Cash Flow:

This dealership has been in the family for 46+ years. They are well known for friendly sales and service. They are a top 50 dealer for one the top fishing boat brands in the country. They sell and service new and used sport/fishing, and pontoon boats. They also sell motors and a variety of boating accessories. The land is included in the sale price, it includes 39 boat slips that are rented out and a boat launch. They have multiple buildings and storage, and they have room to build more.

The owner is willing to stay on for 3-6 months to transition the business to new ownership. The owner is also willing to stay on in a part time commissioned sales role.

Property Information

Real Estate:

Real Property Included

Premises Details:

The 4.5+/- acres of land is located on the water (it is not on Lake Michigan). There are 4 buildings totaling 25,000 square feet. 3 of the buildings are used for storage and showroom space. Another is used for service and parts. There is room to add about 50+ slips on the water. The owner has had to rent warehouse space nearby to store clients boats.

The owner owns the real estate debt free and has not paid rent to himself. We have adjusted the financials and added $75,000 in Rent to the financials to account for debt service on the real estate. When looking at the Sellers Discretionary Earnings, please note that there is an extra $75,000 in SDE.

Business Operation

Expansion Potential:

More marketing, recreational boating line, ATV's, Snowmobiles, and other outdoor power equipment could be added to grow sales. Building another unit for boat storage with the ability to stack boats, adding more slips on the water.

Competition / Market:

He is the only dealer in a 60-mile radius. One of his largest competitors closed the doors in September of 2021 and referred all of his clients to this dealership. He saw a surge in service in the fall and expects more service this spring (along with storage requests).

Reasons for selling:


Trading hours:

Mon-Fri 8:30am-5pm; Sat 9am-1pm

3 FT/1 PT
Years established:

Other Information

Support & training:

Will train for 12 weeks @ $0 cost.

Furniture / Fixtures value:
$58,744 - included in the asking price
Inventory / Stock value:
$138,000 - included in the asking price

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