The Company develops and distributes adjunctive eye care therapies via e-commerce and a nationwide network of eye care professionals, enabling providers to recommend and sell products without the need for on-site inventory.
Key Aspects
· Through its diverse product offering, the Company partners with physicians
to deliver best-in-class eye care products designed to achieve optimal outcomes for eye-related ailments.
· The Company offers affordable, high-quality products that support effective treatment for a variety of ailments ranging from dry eye disease to macular
degeneration.
· The Company provides convenience through its CRM platform, enabling seamless product delivery to patients.
· The Company maintains a diverse customer base, with no single customer accounting for more than 5% of total revenue in 2024.
· Powdered supplements are manufactured within 15 minutes of the Company by a third party, allowing for flexible production runs as small as 50 units.
Opportunities
· Promote and expand the physician facing portion of their eCommerce platform, into adjacent healthcare verticals beyond eye care.
· Expand the product portfolio by developing a targeted marketing plan to secure additional third party brands.
· Increase marketing efforts around the Company's product offerings to drive brand awareness and revenue growth.
· Capitalize on the $2.3 billion optometry industry and a growing awareness of consumer health per IBIS World.
Headquartered
· Southeast US
Current Markets
· The Company serves Eye Care Professionals nationwide, while also reaching end consumers through direct-to-patient e-commerce channels.
Real Estate
· The Company operates from a 25,000 sq. ft. facility, utilizing approximately 59% of the space for its own office and warehouse operations and sublets the remaining space to an unrelated third-party.
· The facility is leased from an affiliated entity and management notes the facility can be included in the sale of the Company or a long-term lease can be arranged.
Shareholder Objectives
· The owners are not active in the operations of the Company and are fully supportive of the sale.
· The owners are seeking to reduce financial risk and pursue other business opportunities.
