National Franchise Fried Chicken Restaurant For Sale

A national fast-food franchise chicken restaurant in Northeast Dallas is now available for acquisition. This chicken restaurant is located in a 1,940 SF of highly visible end-cap space featuring a drive-thru in a retail strip center. The retail strip center is next to a busy road with heavy traffic coming from adjacent cities and nearby densely populated residential neighborhoods. This fast-food chicken restaurant was established by the current owner in 2013 and has built a strong and loyal customer base over the last 7 years in operation. Various menu items are provided at this franchise chicken restaurant that ranges from fried chicken combos, family meals, and various sides and drinks to accommodate each entree. Most of the customers are low to middle-class individuals and consist of a well mix of all ethnic groups from the surrounding densely populated residential neighborhoods. Few franchise competitors are within the immediate market area, but this franchise is well-known for serving quality food at a very competitive price point to the customers among the fried chicken franchises. Gross sales of this chicken wing restaurant have been very consistent for the last several years running at around $550K per year before the pandemic. There has been a slight decrease in the sale during March and April, but, since May, sales are on the rise every month at an average of approximately 12%. On top of that, a prospective buyer can expect to increase sales through a new menu that will be launched in October 2020. Although some marketing is in place through the franchisor, more of store-level proactive marketing methods such as social media outlets, email marketing, web-based advertisements, direct mailing, daily special, etc. need to be utilized to achieve maximum income capacity as well as growing the customer base beyond the immediate market area. Marketing efforts on catering service to corporate offices and headquarters, medical offices, and churches nearby can also greatly improve the sales as a catering business still remains under-served. Expanding into multiple 3rd party delivery service providers can help by far to acquire new customers as this location has only one 3rd party delivery platform. This business has great potential because this location is the only franchise within this particular city and is right on the border that connects 3-4 major adjacent cities, which can drive tremendous traffics to the business. This is a great opportunity to acquire a well-established national fast-food franchise chicken restaurant for a potential buyer who is willing to be more hands-on in the day to day operation and marketing to reach out to untapped areas of the business.