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Multi-store Home And Garden Ecommerce Business For Sale

US
Asking Price:
On request
Sales Revenue:
$1,420,000
Cash Flow:
$161,000

An opportunity to acquire a US online retail business generating $1.42 million in trailing twelve-month revenue and $161,000 in net profit, representing an 11.3% profit margin. With two ecommerce storefronts, an extensive product catalogue and a strong focus on affordable household products, the business offers buyers access to multiple retail categories through an existing online operation.

The business specialises in home and garden products, including kitchenware, rugs, outdoor living accessories, home décor and lighting. Its offering extends into several complementary consumer categories, providing a broad product selection that appeals to customers shopping for everyday essentials, household improvements and affordable lifestyle products.

Operating through two established ecommerce storefronts serving the United States, the business offers more than 16,000 product listings, with most items positioned at accessible price points. Its broad catalogue and value-oriented retail proposition provide opportunities to attract customers across different shopping occasions and product categories.

For an incoming owner, the business presents opportunities to strengthen its most successful departments, improve product discovery and develop targeted marketing campaigns. The extensive catalogue also provides scope for seasonal promotions, cross-selling and further optimisation of the online shopping experience.

Enquire today to explore this multi-store ecommerce opportunity and acquire a US online retail business with an extensive product offering and proven revenue generation.

Property Information

Location:

The business operates online in the United States through two ecommerce storefronts, serving customers across a range of home, garden and general merchandise categories.

Business Operation

Expansion Potential:

The business operates within the expanding US ecommerce market, where online retail sales reached approximately $340.2 billion during the second quarter of 2026, representing 17.1% of total US retail sales. A key opportunity for a new owner is to optimize the existing catalogue by identifying stronger-performing products and departments, then concentrating marketing investment on categories with attractive demand and commercial returns. The extensive product range also creates opportunities to develop more targeted shopping experiences, including dedicated category promotions, improved product filtering and personalised product recommendations. Seasonal marketing presents further potential, particularly around home improvement periods, outdoor living seasons and major US shopping events such as Black Friday and Cyber Monday. Both storefronts continue to receive new product listings, with 712 additions to the main store and 412 to the second store recorded during 2026 up to the reporting date. This provides a foundation for continued catalogue development and product testing. Additional opportunities include developing email marketing campaigns, introducing complementary product bundles and implementing cross-selling strategies to encourage customers to purchase across multiple departments. With two ecommerce storefronts and a substantial existing product catalogue, an incoming owner could also explore opportunities to differentiate the positioning of each store and refine their respective customer acquisition strategies.

Competition / Market:

The business competes in the US online home and garden retail market through a combination of extensive product choice, accessible pricing and a multi-category shopping experience.

Its two ecommerce storefronts collectively feature 16,053 products, including 10,416 listings on the main store. The catalogue is supported by approximately 119,803 product images, providing substantial existing merchandising content.

Home and garden represents a significant part of the product offering, with several established departments:

Kitchen and dining: 1,539 products.

Rugs: 1,431 products, featuring manufacturers such as Safavieh, Unique Loom, nuLOOM and Nourison.

Garden and outdoor: 1,111 products.

Home décor and lighting: 1,095 products.

The wider catalogue includes clothing and accessories, health and beauty, technology, toys, pet supplies and tools, allowing customers to browse multiple categories within the same retail environment.

Pricing is positioned towards value-conscious consumers, with a median product price of $31.99 and approximately 70% of products priced below $50.

This combination of product breadth, recognised manufacturers and affordable pricing provides a competitive proposition for customers seeking convenience and value when shopping online.

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