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Reference: 55755

ID: MV0199

SaaS Business in Retail and Wholesale Sector

United States

An SaaS business in the business and retail & wholesale niches.

Reference: 55755

ID: MV0199

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This business can be run from home, and can be relocated.

Business Description

Built with a custom tech stack (Angular, Go, Firebase, and Mongo), the tool helps Amazon Wholesale sellers with sourcing profitable products. The well-designed service fulfills the needs of Amazon sellers in multiple marketplaces and has grown year-on-year over 100% in MRR. With minimal time and effort spent on marketing, there is lots of room for the business to grow by building out customer acquisition channels.

The top traffic channels are organic (56.86%), direct (30.23%), and referral (15.68%). The leading countries in terms of traffic sources are the US (37.16%), PK (25.20%), and the UK (8.07%).

The Seller spends around 40 hours per week actively managing the business, although this could be 5 hours per week during maintenance. The Seller tests new features to deploy into the product environment on top of routine tasks such as maintenance, customer service, and bug repairs. 4 Upwork freelancers assist with social media scheduling, customer success, and some front-end coding.

Financial Summary

Investment Rationale

The business generates revenue from 7 different pricing plans and has over 900 subscribers. Each customer has an LTV of $399 and the total churn is 17.2%, of which 13.2% are voluntary (customers actively choosing to cancel their accounts). Churn has been decreasing when looking at a two-year history of the business.

Real Property Included.

Transaction Information

Included with the sale is an affiliate program which is the primary acquisition channel, where the Seller partners with relevant content creators. Growth opportunities for the Buyer involve establishing other customer acquisition channels, such as adding more content to the blog or the YouTube channel.

All SaaS data can be viewed in Profitwell to active buyers upon request.

To enquire, you will need to complete our Investor Verification Process and sign a Buyer Consent Form.

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